LG has formally announced the name, not the phone itself, of its next flagship, the LG G7 ThinQ. That ThinQ part of its name puts an emphasis on the company’s AI thrust. It’s not the first to tout AI capabilities inside their phones. In fact, it has lately become something like a badge of honor, alongside the notch. But these new AI capabilities in our smartphones, whether via AI assistants or otherwise, are still far from being useful. OEMs seem to be obsessed with just one, at most two, aspects of AI, often neglecting the aspects where we need a better brain even more.