They say that all good things must come to an end. What they often fail to say is that what follows may not exactly be better or even just as good. After a disastrous Windows Vista release, Microsoft was able to salvage its reputation with Windows 7. Given how Windows 8, 8.1, and now 10 have substantially changed things, not many users were keen to move on from Windows 7. They soon won't have any choice if they still want to receive critical updates and Microsoft will start repeatedly reminding them of that.