Mechanical watchmaking is an old trade that requires traditional process. In today’s world, the watchmaking industry has adopted advance technology in manufacturing and material processing. Small brands, or what we call “micro brands” are also taking advantage of the internet and manufacturing tech on getting funds for their watch projects by utilizing crowdfunding like Kickstarters. There are many micro-brands on the crowdfunding sites, however there aren’t many that fully utilizing today’s manufacturing technology. We spoke to Nop Srinara, the co-founder of Vilhelm Watch to get an inside look of his watch project - The Elemental - an interesting watch project that uses multiple materials on a single watch case.