As a consequence of history, the smartwatch OS scene is a bit more diverse, despite Android and iOS owning the lion’s share of the market. The smartwatch market is a bit less confusing, with the line drawn between the Apple Watch and a myriad of Android Wear smartwatches. Sure, there are others, like the Samsung-only Tizen-based Gear S, but the numbers are thinning. Pebble and Vector, which each had their own OS, succumbed to Fitbit’s power. Undaunted, Swatch CEO Nick Hayek is boldly revealing that the company is making its own watch operating system to debut in a Tissot-branded smartwatch in late 2018.