You cannot buy an officially-licensed Baby Yoda plush toy in time for Christmas 2019. That's by design... sort of. As Lucasfilm product licensing SVP Paul Southern said today, "It was important to us that the reveal of the new character, the Child, be a special moment for fans, and we could not be more thrilled with the response." Lucasfilm and Disney felt it was so extremely important to keep Baby Yoda a secret that they did not include imagery or descriptions of the character in the first wave of license-ready media for manufacturers. As far as they knew - no such character would even exist!