hasbro

Fortnite Jenga is officially a thing that now exists

Fortnite Jenga is officially a thing that now exists

Fortnite has proven itself as one of the most popular games of all time, which of course means plenty of merchandising opportunities. We've already seen a lot of merchandise hit the shelves over the past couple of years, but now one of the strangest Fortnite-themed products has arrived: Fortnite Jenga.

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Hasbro reveals NERF Soldier 76 Blaster and wearable visor

Hasbro reveals NERF Soldier 76 Blaster and wearable visor

Hasbro is expanding its lineup of Blaster products based on weapons from popular video games. The company has unveiled the NERF Overwatch Soldier 76 Blaster, which is styled as the primary weapon wielded by Overwatch's Solider 76 character. Joining the Blaster is a wearable visor resembling the one donned by the video game solider.

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Monopoly money no more: Voice-activated banking in new edition

Monopoly money no more: Voice-activated banking in new edition

Having been around for 84 years at this point, Monopoly is a game that's gone through a large number of variations. The most recent spin on the classic board game, however, might be the most interesting one yet. The newest version of Monopoly actually drops physical cash and cards and makes most everything digital, with a voice-activated Mr. Monopoly keeping track of transactions as you play.

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NERF Fortnite blasters revealed with preorders and release date

NERF Fortnite blasters revealed with preorders and release date

Late last year, Hasbro introduced a Fortnite-themed NERF blaster and now it is back with the rest of the lineup. Customers can pre-order the blasters ahead of their official launch in March, at which point Hasbro will release several NERF guns all styled after firearms from the popular battle royale games. Themed weapons include the tactical shotgun, rocket launcher, hand cannon, and more.

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Star Wars Lightsaber Academy is an interactive training system for padawans

Star Wars Lightsaber Academy is an interactive training system for padawans

Hasbro has introduced the latest evolution in toy lightsabers with its new Star Wars Lightsaber Academy. The system involves an extendable toy lightsaber that works with a mobile app to help kids develop their Jedi skills. Hasbro is also offering a basic version of its new toy lightsabers that doesn't include Bluetooth, as well as a version of the lightsaber that has sound effects and simulates light effects.

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Have a look at the first Fortnite NERF blaster

Have a look at the first Fortnite NERF blaster

If Fortnite Monopoly wasn't enough proof that Fortnite has taken over the world, perhaps this new NERF blaster will be. Hasbro has unveiled the first blaster it's crafting with Fortnite as the inspiration after announcing this partnership earlier in the year. The first blaster will be one of Fortnite's assault rifles, and it'll be here next year.

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NERF Fortnite blasters bring battle royale to real world backyards

NERF Fortnite blasters bring battle royale to real world backyards

Hasbro has some toys planned based on the hit video game Fortnite, and it'll include NERF-branded Fortnite blasters. These upcoming weapons will allow kids to (safely!) bring the battle royale gameplay into the real world, doing so with fun blasters that launch foam projectiles. The toy will join the upcoming Fortnite-themed Monopoly game revealed last week.

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Fortnite Monopoly is a thing that exists and it’s releasing next month

Fortnite Monopoly is a thing that exists and it’s releasing next month

There's no doubt about it: Fortnite is one of the most popular games around. Just like Microsoft did with Minecraft, we can definitely expect Epic to license out the Fortnite brand in a variety of merchandising deals, and one of the first one of those was just announced. Later on this year, Fortnite will be getting its own Monopoly set.

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Blizzard partners with Nerf for official Overwatch blaster

Blizzard partners with Nerf for official Overwatch blaster

Blizzard has announced an upcoming nerf to some of Overwatch's weapons, but it's not what any players would expect. The game developer has partnered with toymaker Hasbro to release official Overwatch-branded Nerf guns, starting with everyone's favorite dual-shotgun wielding edgelord. Dubbed the "Nerf Rival Overwatch Reaper Wight Edition," the toy blaster is designed to look just like Reaper's Hellfire shotguns, albeit painted white rather than the character's standard black.

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Hasbro just trademarked the smell of Play-Doh

Hasbro just trademarked the smell of Play-Doh

As unusual trademarks go, scents are some of the rarest, but that hasn't stopped Hasbro from trademarking the distinctive smell of Play-Doh. Little changed since 1956, when Play-Doh was first created, the scent is one of the most distinctive aspects of the modeling dough experience, its makers argue.

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Star Wars’ Solo: Lando Toys Roundup (AKA Scoundrel Time)

Star Wars’ Solo: Lando Toys Roundup (AKA Scoundrel Time)

Today we're having a peek at a collection of Lando Calrissian toys from the film Solo: A Star Wars Story. This is the first in a set of three films, all centered on the coolest outlaws in the classic film series. What we're looking at today is the expression - that one, singular expression - through which actor Donald Glover's projected the soul of Lando, a role originally commanded by Billy Dee Williams.

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Monopoly is getting a Mario Kart makeover

Monopoly is getting a Mario Kart makeover

Mario Kart die-hards take note, because the next entry in Hasbro's Monopoly Gamer line is going to be themed around everyone's favorite kart racer. Monopoly Gamer is a relatively new spin-off for the classic board game, which kicked off last year with a release themed around the cast of Mario. Like last year's release, Monopoly Gamer: Mario Kart will change the rules of Monopoly drastically, incorporating items and tracks from the game series as best as a board game about becoming a property baron can.

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