fujifilm

Fujifilm X-T100 mirrorless digital camera is designed for newbies

Fujifilm X-T100 mirrorless digital camera is designed for newbies

Fujifilm has officially launched its new X-T100, an entry-level mirrorless camera with a reasonable price and features simple enough for beginners to figure out. The X-T100 is the latest addition to Fuji's X Series of mirrorless digital cameras, one packing things like a phase detection AF system, a 24.2MP sensor, and a retro design.

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Fujifilm instax SQUARE SQ6 is an analog camera in a digital world

Fujifilm instax SQUARE SQ6 is an analog camera in a digital world

We live in a digital age but analog, paper, and mechanical tools not only still exist but also prevail. CDs and Vinyl have surpassed digital sales (but not streaming), paper notebooks have never been hotter, and instant print cameras and Polaroid-type pictures have long made a comeback. It may not exactly be the most profitable market, but these nostalgia products are arguably selling well. That might have sparked Fujifilm's latest and perhaps boldest new instax camera, the SQUARE SQ6. It's like last month's SQUARE SQ10 with one crucial difference: it's completely non-digital.

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Fujifilm X-H1 revealed with top-level performance

Fujifilm X-H1 revealed with top-level performance

The Fujifilm X Series has a new top performer in the just-announced X-H1. This is the newest camera in the X Series and the first (in the series) to include 5-axis 5.5 stops in-body image stabilization (IBIS). This is also the first time the X Series will gain access to the ETERNA Film Simulation feature right out the box.

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Fujifilm X-A5 mirrorless camera launches: 24MP, 4K video, retro design

Fujifilm X-A5 mirrorless camera launches: 24MP, 4K video, retro design

Fujifilm has launched the X-A5 mirrorless camera, the lightest and smallest zoom camera found in its X-Series, according to the company. This model sports a retro design, but with a compact style that pairs well with the large zoom lens. Buyers get a 24MP APS-C sensor alongside some prosumer-tier features, including optical image stabilization and 4K video recording.

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Fujifilm camera adapters recalled over shock risk: free replacements offered

Fujifilm camera adapters recalled over shock risk: free replacements offered

The US Consumer Product Safety Commission has announced a recall involving some adapters included with Fujifilm cameras. The recall announcement has been made in conjunction with Canadian authorities to warn consumers about the potential shock risk that comes with these wall chargers. Most of the wall charging adapters were shipped to customers in the US, however.

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Fujifilm FinePix XP130 adds Bluetooth to a rugged compact camera

Fujifilm FinePix XP130 adds Bluetooth to a rugged compact camera

There are still a lot of things going for dedicated digital cameras, even the simpler point-and-shoot ones. The one argument against them, however, is their lack of a dedicated Internet connection. Even worse for those compact cameras that can’t even connect to your phone. That’s why, a year after it launched the FinePix XP120, Fujifilm has come out with, what else, the FinePix XP130. It’s almost a dead ringer for the older model except for one important new feature: Bluetooth connectivity.

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Fujifilm Instax Share SP-3 instant printer is made for smartphones

Fujifilm Instax Share SP-3 instant printer is made for smartphones

Forget firing up your laptop to print small physical photos of images taken with your smartphone. The newly unveiled Fujifilm Instax SP-3 instant printer is designed for smartphones, enabling users to snap an image with their handset and then instantly print them using the small, angular printing device.

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Fujifilm X-E3 woos smartphone users with touchscreen, Bluetooth

Fujifilm X-E3 woos smartphone users with touchscreen, Bluetooth

Canon and Nikon recently announced new digital cameras that were clearly aimed at the smartphone generation. Their spiel was to entice them with features that will help them graduate from their measly phone cameras. Fujifilm is following suit but is singing a different tune. it is, instead, bringing smartphone features to its mirrorless camera line, but, sadly, at the expense of some things that would otherwise make the X-E3 interesting to amateur photographers as well.

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Fujifilm instax SQUARE SQ10 hybrid delivers your Instagram fix

Fujifilm instax SQUARE SQ10 hybrid delivers your Instagram fix

Despite the ubiquity of smartphones with competitive cameras, instant cameras have come back in fashion. That said, its users still wish they had the flexibility of digital as well. Pocket photo printers can deliver that but they just don't "feel" right. Sensing a potential market, Fujifilm is launching its new instax SQUARE SQ10 that hits two birds with one stone. It is the first instax camera with a digital sensor and image processor. At the same time, it is also the first instax to use Fujifilm's new square format film.

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Fujifilm Instax Mini 9 arrives with a built-in selfie mirror

Fujifilm Instax Mini 9 arrives with a built-in selfie mirror

Digital is still king, but there's a small subset of photography enthusiasts who can't part with film. Whether you enjoy the immediacy of being able to hold a physical print or you're nostalgic for the old days of Polaroid, Fujifilm has you covered. The company has rolled out numerous instant cameras in recent months, and today it is back with yet another one: the Fujifilm Instax Mini 9.

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Fujifilm X100F, X-T20 augment X Series with speed and control

Fujifilm X100F, X-T20 augment X Series with speed and control

Not everyone is going need or can afford something as high-end as the newly launched GFX 50S medium-format camera. Knowing that full well, Fujifilm has prepared other new cameras that, while not as pricey, still aim to offer the best digital photography experience their money can buy. But don’t pan the X100F and X-T20 just because they’re successors to previous models, unlike the totally brand new GFX 50S. Because, being successor’s, they can build up on and fix the mistakes of the past. Or, at the very least, offer a cheaper alternative.

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Fujifilm FinePix XP120 is rugged but light, graphite X-T2, X-Pro2 coming

Fujifilm FinePix XP120 is rugged but light, graphite X-T2, X-Pro2 coming

The problem with most devices advertised as rugged is that they are bulkier and heavier than their less than tough counterparts. Either that or the accessories that make them rugged turn them into hulking versions of themselves. Fujifilm says that you don’t have to choose one or the other. At least not for its new FinePix XP120 digital camera. This compact shooter boasts of four kinds of rugged features while remaining not just small but also light at just 203 g.

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