Apple Event

The Apple October 27 Mac event is official: 3 things to expect

The Apple October 27 Mac event is official: 3 things to expect

Apple reveals invites for their next big tech event - rumored to hold the next MacBook Pro. This event will be taking place on the 27th of October, 2016, and is set to take place on Apple Campus proper. This means it'll be an event where hardware will be appearing. The invite also implies that we'll be seeing a product that we've not seen for a while.

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iPhone 7 A10 Fusion: 40% faster processing than the A9

iPhone 7 A10 Fusion: 40% faster processing than the A9

There’s a lot to like about the iPhone 7, but is it worth upgrading to? It is if you care about performance and battery life. The iPhone 7 boasts the A10 Fusion, a four-core 64-bit processor with two high-efficiency cores and two high-performance cores. With the processor comes 40-percent faster processing over the A9 and two times processing over the A8. It’s a big jump in processing performance over the iPhone 6s, and is especially faster than older models — in fact, Apple says it is 120x faster than the original iPhone.

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iPhone 7 camera: 12MP, OIS, quad-LED flash, 60% faster

iPhone 7 camera: 12MP, OIS, quad-LED flash, 60% faster

The iPhone 7 boasts an all-new 12-megapixel camera, though as expected, it is of the single-lens variety (you’ll need to grab the iPhone 7 Plus if you want the dual-lens camera). The iPhone’s offering is still a force to be reckoned with, though, as it brings optical image stabilization with it, an f/1.8 aperture, and a six-element lens, not to mention the high-speed sensor and Apple’s own ISP. This is joined by a wide color gamut and quad-LED True Tone flash, the sum total of which is a powerhouse mobile photography device.

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iPhone 7 Jet Black is a high-gloss work of precision

iPhone 7 Jet Black is a high-gloss work of precision

Apple has taken the wraps off the new iPhone 7, saying it is "very beautiful, very high-tech." The phone is, says Apple, a work of perfection, of precision, of many technologies brought together to produce a single, seemingly simple smartphone that is on point at all points. Says Apple, the iPhone 7 is made with "few and very precisely engineered parts."

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Apple touts Apple Music subscriber numbers and App Store revenue

Apple touts Apple Music subscriber numbers and App Store revenue

Apple has kicked off its long-awaited iPhone 7 event, but before the phone made its debut, Apple CEO Tim Cook took the stage to share some statistics about both the iOS App Store and Apple Music. Cook announced that Apple Music has managed to pull in 17 million paid subscribers since it launched, which is respectable number despite the fact that it's still a ways off from Spotify's 30 million paying users.

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What to expect from Apple’s iPhone 7 event tomorrow

What to expect from Apple’s iPhone 7 event tomorrow

Apple's event on the 7th of September, 2016 is all but guaranteed to be home to the official reveal of two new smartphones. Both the iPhone 7 and the iPhone 7 Plus have been tipped and leaked and rumored for months, and today we're going to run down the features that will most likely be appearing on these devices as announced by Apple by the end of the day. We'll also be bringing a set of hands-on experiences at the Apple event as we give both devices (and any additional devices and/or software) a go as soon as possible.

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Apple iPhone 7 September 7 event official

Apple iPhone 7 September 7 event official

With a mess of rumors surrounding the upcoming iPhone 7, we finally have one thing that's been confirmed: the long rumored September 7 Apple event is indeed a reality. It's here that Apple is expected to reveal the iPhone 7 at long last, after months of leaks and reports claiming all sorts of things about the anticipated device. Of course, when the iPhone 7 release will actually occur is anyone's guess, but we should be given an official launch date here as well.

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How to present an iPhone Pro

How to present an iPhone Pro

In 2015, Apple introduced the iPad Pro - a device that they intended the public to see as an alternative to the oft-underutilized power of the notebook. Why have something more powerful when you're only going to do a few things? On that note, why use a notebook and limit the number of apps you can use when iOS has one of the most explosively innovative app stores in the world right this minute? In the year 2017, on the 10th anniversary of the iPhone (originally introduced in the year 2007), I'd like to imagine Apple will release the iPhone Pro.

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iPhone SE first impressions and hands-on – quite familiar

iPhone SE first impressions and hands-on – quite familiar

This afternoon we're getting our hands on the iPhone SE, a device that looks like the iPhone 5s but acts like a newer device. This is the first time Apple has effectively skipped a generation with smartphone design, keeping the innards of a device that's more than two years old, packing in hardware that's brand new. As such, we're expecting this iPhone SE to run a lot quicker than its predecessor, the iPhone 5s, but to feel just as classic. Surprise! It does both of these things.

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iPad Pro 9.7-inch revealed with new display tech

iPad Pro 9.7-inch revealed with new display tech

If you were a big fan of the iPad Pro, but for some reason wanted all of those features packed into a much smaller screen, then you'll be delighted to hear that Apple has been listening. Today at their Town Hall meeting they announced a new 9.7" version of their Pro iPad. That's just over 2 inches smaller than the original.

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iPad Pro packs 128GB and 256GB storage, release this month

iPad Pro packs 128GB and 256GB storage, release this month

Apple has expanded its iPad Pro offering with a new pro-level iPad slate boasting a ton of storage space: 128GB and 256GB. Today marks the entrant of the second member of the iPad Pro family, one that bears a 9.7-inch display and weighs about a pound. The new features were detailed by Apple’s Phil Schiller, who says, “Customers have fallen in love with the iPad Pro.”

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You can have the new iOS 9.3 features today

You can have the new iOS 9.3 features today

Says Apple, 80-percent of active iOS devices are running iOS 9, and starting today those devices can be updated to iOS 9.3, the latest version of Apple’s mobile operating system. As expected, the latest version of iOS brings a bunch of new features, not the least of which is Night Shift, a feature akin to the sleep-friendly feature Amazon recently added to its Fire OS. Depending on the time of day, your iOS device’s display will strip away blue to ensure you can fall asleep easily.

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