Microsoft, unsurprisingly, made a rather bold boast this week. It attributed the strong sales of its Surface devices to a growing dissatisfaction among MacBook Pro users. While many will definitely call BS on that, it's futile to deny facts. The Surface Pro tablets and the Surface Book laptop has done quite well. An achievement for a company that has traditionally sucked at devices (save for the Xbox). That success is definitely surprising and unexpected, which makes us ask, "how the hell did Microsoft pull it off?"