Ricoh

Following multiple leaks over the past couple weeks, the Ricoh WG-50 rugged compact digital camera has been unveiled. This model brings with it a sporty design alongside construction meant to withstand demanding environments, including wet ones like pools and lakes. The camera is waterproof to depths as low as 50ft, all the while bringing with it a 16-megapixel sensor able to record videos at up to a Full HD 1080p resolution.

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Live streaming is the new hot fad in news and social media. Virtual reality and 360-degree videos are the new black in entertainment. Anyone who can bring these two together is bound to make a profit. At the annual National Association of Broadcasters, or NAB, Show, imaging and camera expert Ricoh will be doing exactly just that. Though still thin on the details, Ricoh is teasing fans that it will be unveiling a new 360-degree Theta camera that boasts of live streaming and 4K capabilities.

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Ricoh has unveiled its new Pentax KP, a slim weatherproof DSLR camera designed for outdoor use. According to the company, this new model packs many of the same features found in the Pentax K-3 model, and is the brand’s first APS-C camera to feature the five-axis Shake Reduction II system. Ricoh bills this model as an option for anyone who needs a camera for uses spanning ‘casual snapshots’ to serious outdoor photography.

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Ricoh has unveiled a new first-of-its-kind camera, the Ricoh R Development Kit with a 360-degree camera able to broadcast live video for up to 24 hours straight. The camera will be made available as part of this development kit, and is notable as the first fully-spherical 360-degree offering with this long-duration broadcasting ability. The camera livestreams video at a 2K/30fps resolution.

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Ricoh is no stranger to camras that capture the world around them in full 360-degrees. Just last year it launched the Ricoh Theta S, one of the most capable 360-degree camera we’ve tested. And before that, it has the Theta m15 which made your wallet sing. But as virtual reality takes greater hold, so too the need for more 360 content. And so rises the demand for 360-degree cameras that offer bang for buck quality. Ricoh’s solution? The new Theta SC, which offers the same standard features as the Theta S but the wallet mercy of the m15.

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People today are more than ever more conscious of taking photos to capture fleeting moments into memories. Smartphones are, understandably, the immediate recourse but they aren't necessarily the best. There will always be room for more sophisticated DSLR camera, except for one problem. Not all of them can be taken wherever you go. Ricoh's latest PENTAX K-70, however, was designed specifically to address that problem. Combining a rugged design with features found only in high-end PENTAX models, the PENTAX K-70 was made to take photos and record videos even in conditions you yourself might not survive.

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In a few years from now, cameras like the Ricoh Theta S will be standard. Maybe not even a few years. Maybe this year. Samsung just released their VR camera, the [Gear 360], and LG just released a VR camera called [LG 360 CAM] as well. LG's camera is, shall we say, very INSPIRED by Ricoh's design. But the Ricoh Theta was first. By a mile. By several years and a whole new iteration, in fact.

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Ricoh has taken the wraps off another silver commemorative camera, this one being the Pentax K-3 II Silver Edition. The model is offered to commemorate the company’s 80th anniversary, and brings with it a magnesium-alloy camera body with the same silver finish as the Ricoh GR II announced in recent days. Ricoh plans to launch the camera later on this spring season.

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Ricoh has yet another camera announcement this month, this time for the rugged WG-M2 action camera. Though small, this camera packs several notable features including 4K Ultra HD video recording and an ultra-wide-angle lens. Despite the improvements, the camera is 40-percent lighter and smaller than the previous WG models, says Ricoh.

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As anticipated, Ricoh has announced its new full-frame and highly anticipated K-1 DSLR. The camera, which will be shipping in April, features a 36.4-megapixel full-frame AA-filterless CMOS sensor alongside a weather-sealed body and advanced features. Ricoh says the new Pentax model “is unique in the industry” and suitable for a variety of challenging shooting conditions. The camera body will launch alongside a dozen full-frame lenses.

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Ricoh is commemorating its 80th anniversary with the launch of a Ricoh GR II Silver Edition. This camera model is, of course, silver in color, and it will be produced in limited quantities for global distribution. The GR II, which was launched last summer, will be the same as the regular model otherwise, including the same very svelte form factor coupled with the same high-end features and image quality.

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When Apple created the world's most popular smartphone, they made it basic. It took what the personal computer was and took out all the work. Android opened the doors to a much more complex system, allowing both simple and complicated phones to be made. Google expanded beyond smartphones to all manner of devices, large and small, content creator to content consumer. The next game-changer is both. Two devices. One experience. Just like the simultaneous rise of the video camera and the movie screens on which their content was shown.

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