Ricoh

Ricoh has been making some rather interesting cameras recently that are aimed at a new generation of tech-savvy users, particularly the 360-degree Theta camera series. Its main business, however, is still in making and selling dedicated cameras to all levels of photographers, from hobbyists to pros. It is the latter that the company is aiming for with the third iteration of the Pentax K-3 series, bringing a few new technologies to the compact DSLR camera.

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Ricoh has been making imaging devices for several years and has unveiled its latest project called the Theta Z1 51GB. The camera has an extremely high storage capacity because it can shoot 360-degree spherical images in a single shot. The images tend to have large file sizes, so the camera needs lots of storage space.

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There has been less fuss lately about 360-degree cameras, perhaps due to restrictions placed not just on travel but even mass gatherings in some areas around the world. It is, however, in that world that Vecnos, spun from camera maker and imaging company Ricoh, is launching a new 360-degree camera. The Vecnos IQUI definitely won't be competing head-to-head with the likes of Insta360 in terms of features but its simplicity could actually be the key to its success.

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Ricoh's popular compact camera is getting a limited edition, with the GR III Street Edition promising exclusivity along with a splash of extra style. Based on the same GR III that proved a hit with reviewers last year, the Street Edition swaps the sober black styling of the original for a metallic gray finish instead, and then throws in an orange-yellow lens barrel ring accent.

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Ricoh is launching a subsidiary called Vecnos that will focus on 360-degree camera products, according to the company. The Vecnos brand will operate with quite a bit of independence from Ricoh, according to its new CEO Shu Ubukata. The brand will kick things off with a new 360-degree camera product that looks like a cross between a wand and a long, slender microphone.

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Ricoh has unveiled its new Theta SC2, a 360-degree camera targeting the entry-level market with both video and still image capabilities. The model features a simple rectangular design and is capable of capturing spherical images and video at up to 4K/30fps resolution. The company has packed multiple modes into the new Theta SC2, as well as an OLED screen and more.

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The smartphone may have replaced a dedicated camera for many, but the Ricoh GR III is here to remind us that's not universally the case. The latest in Ricoh's series of super-pocketable street shooters, it packs the highest resolution sensor yet - and, at $899, the highest price tag too.

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Ricoh has a new 360-degree camera, the Theta Z1, the new flagship of its range and promising significant improvements in image quality and usability. It also commands a premium price: $999, when the Theta Z1 goes on sale in a couple of months time. That may be too rich for consumers, which is a shame given the hardware on offer.

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Some might say that the VR market and even the 360-degree video market has already hit its peak. Things have seemingly slowed down and companies have grown a bit more silent. There are still some, however, who keep the fire burning. Having made the first consumer 360-degree camera way back in 2013, Ricoh continues to believe and invest in this market. Two years after its last flagship, the Theta V, a new torchbearer is long overdue and with the Theta Z1, Ricoh is raising the stakes in more ways than one.

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Ricoh has a pair of new super-rugged cameras, the WG-6 and G900, focused on those who don't have time or inclination to cosset their hardware. Each gets a 20-megapixel sensor surrounded by an integrated LED ring light, along with onboard GPS and 4K Ultra HD video recording.

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Ricoh knew it had a hit on its hands when it previewed the Ricoh GR III back at Photokina 2018. Even without a full spec list, lacking a price, and with nobody outside of the company even having their hands on the camera, those in-the-know about street photography were already declaring their love.

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The term “compact” almost always implies some sort of compromise being made for the sake of portability. That doesn’t always have to be the case, especially in an age where components are getting smaller and smaller. Perhaps thanks to those advancements, Ricoh is able to promise the “ultimate street photography camera” that will be the GR III. Unfortunately, it won’t tell anything else until Photokina 2018 starts this week.

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