Today Nike introduced the Nike Adapt Huarache, an update and re-thinking of the original 1991 Nike Huarache. This pair of shoes originally sported a neoprene bootie and an "exoskeletal" upper for an entirely unique sort of shoe experience. Now Nike's decided to use the fond memories sneakerheads have of that semi-retro piece of work to create a technologically-enhanced new set of shoes - the Nike Adapt Huarache.
If there's a current craze among corporations and conglomerates, it's subscription services. A huge number of companies out there are now offering monthly subscriptions, covering everything from streaming to food and even dog toys. Now Nike has announced it's getting in on the subscription frenzy, but what it's offering isn't as crazy as it sounds at first blush.
Buying shoes is often shown on TV and movies as a very addicting and enjoyable activity. Reality is that picking the right size, especially for someone else, can be a stressful ordeal. Shoe sizes and measurements are anything but standard. Fortunately, Nike, one of the biggest names in the shoe industry has decided to use that special AI and machine learning sauces to make that process a little less tedious.
A new pair of shoes from Nike turned the Back to the Future II concept into reality - and beyond. This isn't another iteration of the Michael J Fox MAG shoe. Instead, it's the first "custom show for everyone," so says Michael Donaghu, Nike VP of Innovation. Inside the first Nike Adapt BB shoe is what Nike describes as an "intricate lace engine" that advances the state of shoelaces for the first time in hundreds of years.
The average consumer might be able to afford the next Nike self lacing shoes - imagine that! Nike's announcement this week suggests that the Back to the Future shoe will be back - sort of - inside the next year. This next-generation release won't LOOK LIKE the original Nike Air Mag, but they'll work pretty much the same. This is the "future of footwear" in the form of a Nike shoe called Nike HyperAdapt, complete with Nike E.A.R.L. (Electric Adaptable Reaction Lacing).
The Apple Watch Series 4 was released two weeks ago now, but athletes and fans of the Nike brand now have the option of picking up the new Nike+ version of the smartwatch. As of Friday, October 5th the Apple Watch Nike+ Series 4 is now shipping for online orders and available at Apple Stores, although in limited quantities. While the branding and name might suggest a significantly different Apple Watch, like previous models the Nike+ Series 4 is almost identical to the regular aluminum version of the new Watch Series 4.
Nike Training Club, the company's personal trainer and workout app, has launched for Apple Watch. The decision to launch the app on Apple Watch was influenced by user feedback, says Nike, which points out the big benefit of using a wearable: you don't need to check your phone repeatedly. The app's arrival on Apple Watch began rolling out today.
Nike is always on the lookout for new ways to make shoes and materials. The latest innovation from the company is called Flyprint and it is hailed as the first 3D printed textile upper for performance footwear. Flyprint uppers are made using solid deposit modeling (SDM). The process uses a TPU filament that is unwound from a coil, melted, and laid down in layers.
Collaborations with premium sneaker brands have become a hot trend in recent years, and it appears the gaming industry is getting in on it. Microsoft has revealed a set of limited edition Xbox One X consoles with designs inspired by some of the most iconic shoes of all time — the Air Jordans. These systems won't be easy to come by, of course, much like the latest Air Jordan releases, but they look amazing to gamers and sneaker fans.
Back in November, Nike introduced a new feature for NikePlus members called NikePlus Unlocks. Over the weekend Nike announced that a new batch of these benefits have started rolling out to members, giving them a way to get rewarded for their workouts and more. The benefits come from Nike partners, among them being Apple and the folks behind the meditation app Headspace.
If sneakers and video games are your thing, get ready for a product collaboration made in heaven. NBA player Paul George of the Oklahoma City Thunder has created his second signature basketball shoe with Nike, the PG2, and it's an official collaboration with Sony's PlayStation brand. George himself claims he's one of the biggest gamers in the NBA, and his new sneaker is designed to reflect that by taking inspiration from the iconic PlayStation design and colors.
While there are a myriad different designs and variations of Android Wear smartwatches, the message and market for the Apple Watch is a tad simpler. There really is only one model (per generation) and countless straps to go along with it. Apple often partners with other brands to make that happen, like Nike for its sports-oriented styles. So it's really no surprise that, with the arrival of the Apple Watch 3 series comes a new Midnight Fog Apple Watch 3 designed to match the upcoming Nike Midnight Fog Air VaporMax running shoes.