Mattel

Mario Kart Hot Wheels cars and tracks are coming this summer

Mario Kart Hot Wheels cars and tracks are coming this summer

Mario Kart 8 Deluxe has proven to be one of the most popular games on the Switch, and indeed, it's rare to see a Nintendo console without a Mario Kart game of its own. With that enduring popularity in mind, it isn't all that shocking to see Nintendo and Mattel team up to release series of Mario Kart Hot Wheels. Today, the two companies detailed the first wave of these track sets and cars.

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Hot Wheels ID x Apple Store is the Tickle Me Elmo of 2019

Hot Wheels ID x Apple Store is the Tickle Me Elmo of 2019

I can't say for sure - because nobody knows for sure - but I'm calling it right now: Hot Wheels ID just stole Christmas. Using a bit of the magic summoned by the Apple x Anki Overdrive remote control car toy collaboration and some established-brand PR power - plus some features over which kids will likely flip their lid - Hot Wheels ID just struck gold. Again, I'm just making some informed guesses here - but take a look and see what you think.

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Hot Wheels announces Mario Kart toys for 2019

Hot Wheels announces Mario Kart toys for 2019

The trend of video games making the leap to real-life toys continues with a collaboration that's obvious in hindsight: Mattel's Hot Wheels brand will be releasing toy cars based off of Nintendo's Mario Kart. The announcement was made at San Diego Comic-Con 2018 this week, with eight die-cast models on display at the Nintendo and Mattel booths.

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Hot Wheels Zoom In GoPro mount is the action cam’s best $1 accessory

Hot Wheels Zoom In GoPro mount is the action cam’s best $1 accessory

Hot Wheels has unveiled a new GoPro mount that allows users to get a first-person-view of their toy as it races along its track. The mount looks like a car, but with a slot in which the GoPro action camera is placed, enabling the camera to record an FPV of the "trip." The only catch? You need GoPro's smallest cube-shaped camera to use it.

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Rocket League comes to life with Hot Wheels remote control set

Rocket League comes to life with Hot Wheels remote control set

Rocket League has taken the video game market by storm, and now it's coming to table tops in the real world thanks to the continuing partnership with Hot Wheels, which has already seen the toy brand's iconic vehicles brought to the digital arena. At this year's Toy Fair in New York, Hot Wheels revealed Rocket League Rivals, a remote control kit that allows players to recreate the vehicle-based soccer experience with toys, minus the rocket boosts and aerial jumps, of course.

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Hot Wheels Rocket League set brings RC cars to real life

Hot Wheels Rocket League set brings RC cars to real life

Nintendo Switch hit Rocket League is breaking out of the console and onto the living room floor, with Hot Wheels announcing a radio controlled car set for the game. The Hot Wheels Rocket League RC Rivals Set bring the Octane and Dominus cars to battery-powered life, the Mattel-owned toy company has confirmed today.

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Mattel nixes IoT smart hub for kids over privacy worries

Mattel nixes IoT smart hub for kids over privacy worries

Mattel has revealed that it has cancelled its planned Internet of Things smart hub for kids. The device, called Aristotle, brought about concerns from privacy advocates over the amount of data it could potentially gather about the kids who used it. The company issued a statement yesterday saying that an internal review of the plans to launch the device spurred the decision to cancel it.

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Mattel briefly lost $3m to thieves in phishing scam

Mattel briefly lost $3m to thieves in phishing scam

A Mattel executive was hit with a Chinese phishing scam, and it resulted in $3 million dollars being sent overseas, according to a source with knowledge of the matter. Neither the source nor the executive have been named, but the report claims the Mattel executive received an email seemingly from then-new company CEO Christopher Sinclair ordering a payment be made to a vendor in China.

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Mattel readies to launch Google Cardboard View-Master

Mattel readies to launch Google Cardboard View-Master

It seems that Mattel has gotten into the habit of resurrecting defunct products and giving it a 21st century twist. Just recently it has made the creative yet formerly dangerous "Creepy Crawlers" ThingMaker and turned into a still creative but safer 3D printing ecosystem. Now it is the venerable View-Master's turn. Partnering with Google, Mattel has transformed the toy into a more sophisticated and tech savvy toy by remolding the View-Master into a customized Google Cardboard that promises to deliver educational virtual and augmented reality experiences for kids and students.

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Mattel remakes ThingMaker into a toy-making 3D printer

Mattel remakes ThingMaker into a toy-making 3D printer

In 1964, Mattel introduced the first ever ThingMaker, which was more popularly known as "Creepy Crawlers". The ability to cook up, literally, toys of your own, albeit limited to said crawlers, might have been too far ahead of its time. Mattel was believed to have axed the product due to the fact that it required kids to work with miniature furnaces. Thanks to advancements in technology, particularly 3D printing, making toys no longer need be that dangerous. And so Mattel saw it fit to revive the ThingMaker, but now as a child-friendly 3D printer and app instead.

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Hello Barbie, hello another kid security nightmare

Hello Barbie, hello another kid security nightmare

Connected kids toys continue to face growing pains, with Mattel's Hello Barbie the latest to show worrying flaws that could leave children exposed to hacks. The talking, WiFi-connected doll was announced earlier this year, as Mattel attempted to bring its iconic dress-up toy into the 21st century by allowing her to react to and learn from the child playing with her.

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Mattel View-Master hands-on: Retro toy gets AR upgrade

Mattel View-Master hands-on: Retro toy gets AR upgrade

Mattel's rebooted View-Master won't be the only Google Cardboard headset around when it hits stores this October, but it's possibly the most charming. Announced back in February, the distinctive red casing swallows up your smartphone and, courtesy of Qualcomm's Vuforia, summons interactive scenes by scanning photo-reels. Mattel finally has working prototypes, so I dipped my toe into a VR scene at SIGGRAPH 2015.

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