Apple reveals the new Apple TV, complete with a new controller with touch interface. On stage at this Apple event in California this morning, Tim Cook suggested that we are in "the golden age of television", and that "the future of television is apps." "The transition," suggested Cook, "has already begun - over 60% of pay TV streaming video is consumed on an Apple device through an app." It's apparent here that Apple TV will no longer be about "channels", as it were - now they're all about the future where everything is its own individual unit.
In case you've been living under a rock for the last few weeks, Apple is holding its annual press event in the next few hours where it will announce this year's iPhones and more. Sony has also taken notice, seeing as how the event falls on a date significant for them as well. Today is the 20th anniversary of the PlayStation game console, which debuted in the US on September 9th, 1995. So Sony has taken to poking a little fun, sharing the above image on Twitter.
With a new Apple TV highly expected to be announced at the Apple event tomorrow, one new feature that has long been rumored is a dedicated App Store for the set-top box, allowing third-party apps and games to be installed. Further evidence that this is happening has surfaced in the form of Periscope, the live-streaming service owned by Twitter, developing a new app for the Apple TV. It doesn't seem like the app will be ready at the device's launch, but TechCrunch hints it could be one of the first third-party apps to hit the new Apple TV.
Rumors of devices that could be shown at Apple's event tomorrow are adding up to one massive undergoing for the company. If indeed we DO see more than just the iPhone 6s and iPhone 6s Plus, Apple will have changed the script they've set for themselves over the past several years. While this event is traditionally only the place where we learn about new operating system features in iOS as well as the new "s" devices, tomorrow's event could also play host to smart home upgrades via Apple TV (a new Apple TV), as well as new iPads and Apple Watch accessories.
Netflix's drive to push exclusive, and sometimes completely original, content has driven a wedge between it and long-standing partner Epix. That mentality, however, might be something the streaming service has in common with what could soon be its biggest competitor yet. Various sources are indicating that Apple has more grandiose plans for TV beyond what is normally expected from its much rumored Internet TV service. According to those sources, Cupertino has been trying to woo Hollywood to original content that would fill Apple's video entertainment lineup.
Apple's new Apple TV set-top box will add to, rather than replace, the existing model new rumors suggest, with the 4th-gen establishing a range ahead of cord-cutter plans. The new box is widely expected to be revealed at Apple's September 9 event in San Francisco, alongside the iPhone 6s and iPhone 6s Plus, but new leaks indicate its much-discussed Siri control and other features will come at a cost.
Just so long as you've got a Windows 10 PC with Edge, Apple will allow their event to be streamed to you. Apple announced this morning that their next big event will be taking place on September 9th at 10AM Pacific Time, and that they'd be streaming said event. Generally this sort of Apple-only stream requires that you own an Apple device to watch. With this event, Apple drops said requirement in favor of Edge technology on PC's running Windows 10. Could this be a sign of collaborative efforts in the near future?
Apple confirms an invitation-only press event set for Wednesday, September 9th in San Francisco. This event will take place at 10AM Pacific Time and SlashGear will be covering the event on-site. This event has been confirmed with an invitation which includes the top of an Apple logo with multiple colors waving in and out. Also included is the phrase "Hey Siri, give us a hint." This event will likely contain reveals of several devices including the iPhone 6s and iPhone 6s Plus.
While we've already hear about a new Apple TV to be introduced alongside the big iPhone announcement in September, a new 9to5Mac report has detailed a number of the features expected to included with the latest set-top box. The main new advancement of the hardware refresh is that the Apple TV will be running its own version of iOS 9, specifically optimized for television screens, along with a "full-blown iOS core."
Apple's well-rumored TV service has been taken off the schedule for the September 9 iPhone 6s event, insiders claim, a victim of bogged-down negotiations. Talks with content owners - which back in July were said to be "close" to an agreement - are said to have reached an impasse, sources close to the discussions told Bloomberg Business, over a fundamental disagreement about how the packages should be priced. Apple, it's said, believes it should be paying less for a more streamlined set of channels, while networks want more from the unproven entrant into the TV market.
If you bought an Apple TV recently, you might be among the small number of customers that is being contacted directly by Apple for a replacement. The company seems to be conducting a very limited recall program, affecting only people who purchased a third-generation Apple TV in the last few weeks. The reason seems to be because of a faulty part, but Apple hasn't specified what part it is or what problems it could cause.