Polestar

Car subscriptions get imaginative at New York Auto Show

Car subscriptions get imaginative at New York Auto Show

Among the shiny new cars, crossovers, and SUVs of the New York International Auto Show this week, enthusiasm for subscription ownership is quietly growing. The smartphone-style model - where, rather than a lease or finance purchase, drivers pay a single fee each month that includes the car, its insurance, servicing, and other common costs - is slowly gaining traction, as unexpectedly good news from Volvo confirmed. In this brave new world of alternative ownership, though, there's still plenty of room to differentiate yourself and your offer.

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Polestar 1 preorders open as EV GT begins its Tesla offensive

Polestar 1 preorders open as EV GT begins its Tesla offensive

Polestar 1, the hybrid sports car from Volvo's electric performance brand, is up for preorder. The first of what Polestar envisions as a series of environmentally conscious vehicles, Polestar 1 promises 600 horsepower from its combination of gas and electric drive, as well as a heady 738 lb-ft of torque.

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Polestar’s CEO thinks he can avoid the Tesla trap

Polestar’s CEO thinks he can avoid the Tesla trap

The Swedes have never been attention-seekers, but there's no denying that, of all the cars at the Geneva Motor Show 2018 this week, the achingly handsome Polestar 1 hybrid coupe stands out. Partly that's down to its new, matte gray paint job, a finish which proved unexpectedly flattering for the design language the car company has inherited from Volvo. At the same time, though, Polestar 1's charm is about more than just design.

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The Polestar 1 looks stunning in Geneva matte gray

The Polestar 1 looks stunning in Geneva matte gray

Polestar may not be quite ready to start shipping its electric sports car quite yet, but that doesn't mean the Volvo sibling can't tease us a little beforehand. Making its debut at the Geneva Motor Show 2018 is the Polestar 1 in its most appealing form yet, a matte gray finish that the automaker would be mad not to carry over to production.

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Polestar makes Hans Pehrson head of R&D and electric propulsion

Polestar makes Hans Pehrson head of R&D and electric propulsion

Polestar was originally the performance arm of Volvo and made some very cool blue cars that were fast. Polestar was later spun off into its own company with the aim of taking on Tesla in the EV performance market with a car called the Polestar 1. Polestar has now announced some executive changes.

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Here’s where will get the Polestar 1 sports EV first

Here’s where will get the Polestar 1 sports EV first

Polestar has spilled more details on where it'll be launching its electrified sports car, the Polestar 1, though we're still waiting on some key details. Unveiled earlier this year, Polestar is the new identity for the performance brand of Volvo, taking the safety-focused Swedes technology and giving it a sporting twist. First out of the gate will be the Polestar 1.

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We need to talk about the Polestar 1

We need to talk about the Polestar 1

Until now, Polestar has been relying on "I didn't expect a Volvo to drive like this!" to stand out in the auto industry. This week, we got to see the next act for the newly-established EV automaker. The Polestar 1 may have relatively tiny production numbers in mind - just 500 cars per year - but it stands a chance of starting some big dominos toppling.

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Polestar and Volvo will upend modern car ownership

Polestar and Volvo will upend modern car ownership

Polestar 1 may be the first exciting hybrid sports car from Volvo and Geely's EV-obsessed spin-off, but it's the prospect of shaking up the auto ownership experience that could really change the marketplace. Unveiled in China earlier this year, the Polestar 1 is a sleek performance hybrid that promises 600 horsepower from its combination of a gas engine and electric motors. However, Polestar would really rather you didn't buy it.

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This is Polestar 1: Volvo’s disruptive performance EV

This is Polestar 1: Volvo’s disruptive performance EV

You expect solid confidence with a little reserve from the Swedes, and yet the freshly-revealed Polestar 1 arrives today with some bold claims. Before you is the first vehicle from Polestar, Volvo Car Group’s performance brand, and the first of three models set to launch over the next few years. Polestar 1 doesn’t go into production at the new state-of the art facility in China until mid-2019; indeed, as of right now, the plant is still under construction, with a completion date of its own in mid-2018. Still, there's enough here to get us seriously interested.

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Volvo commits to going all electric in 2019

Volvo commits to going all electric in 2019

Given the success of Tesla and the growing popularity of hybrid and fully electric vehicles, it certainly seems like EVs are only going to continue rising in prevalence. Volvo apparently wants a slice of that pie, and a significant slice at that. The company announced today that all of the cars it launches from 2019 on will use an electric motor, marking a rather large commitment on its part.

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Volvo spins Polestar into performance EV-maker to take on Tesla

Volvo spins Polestar into performance EV-maker to take on Tesla

Volvo is turning its tuned car division into an electrified performance car company, with Polestar set to create its own range of unique EVs. The decision will see Polestar operated as a completely separately-branded company, rather than sharing Volvo badging as is the case on current vehicles. In the future, its line-up will include both its own cars and performance versions of Volvo's vehicles.

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2017 Volvo V60 Polestar First Drive: Feeling Blue

2017 Volvo V60 Polestar First Drive: Feeling Blue

It's a Volvo renaissance right now but, though the XC90 and S90 may be flying off dealers' lots with their high-tech cabins and minimalistic style, true aficionados know it's Polestar where the Swedish spirit lies. Whether that spirit is akvavit or high-octane gasoline is questionable - the uncharitable might suggest they both taste the same - but the 2017 Volvo V60 Polestar and S60 Polestar are unmistakable. Peak crazy comes in the shape of a bright blue wagon.

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