This week we spoke with one of the founders of LEIA Inc, David Fattal, on the big deal behind the next-gen DLB tech with Lightfield Mode for a new type of 3D. This technology's been in development for over a half-decade, starting its life with Fattal and crew at HP Labs in Palo Alto. Now their display technology's about to hit the market in a smartphone that's set to appear on shelves on two of the country's biggest mobile carriers. This display's about to be in front of thousands if not millions of everyday citizens. What's the big deal?