Eye-Fi

Not all SD cards are created equal. While these pieces of plastic are more known for providing extra storage for digital cameras and laptops, some cards offer more. These are the so-called Wi-Fi SD cards, enabling wireless transfer from SD card to some other wirelessly connected device. And there are, in fact, two competing, ergo incompatible, brands: Eyefi and Toshiba’s FlashAir. But thanks to a licensing deal between the two, cards from one company will soon be able to work with apps and services of the other, creating one big happy Wi-Fi SD card family.

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At the start of July, Eye-Fi, makers of the popular Wi-Fi enabled SD cards, made a very unpopular announcement. One that could have ended in a lawsuit of some sort along the way. While it was technically just shutting down some old servers and services, it was, in effect, bricking "legacy" Eye-Fi cards as well. Unsurprisingly, there was such an uproar among its customers that Eye-Fi really had little choice but to give in and offer those customers an imperfect but probably acceptable solution, a software that will let them continue using those products long after the have been formally declared dead.

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For digital photographers, especially professional ones, the SD cards in cameras aren't enough to catch up with their shutter-happy fingers. But while all digital cameras worth their salt have such card slots, not all of them feature Wi-Fi for convenient transferring to computers with more ample storage. Eye-Fi provided a bridge with their ingenious Wi-Fi SD cards. But starting September 16 this year, majority of those cards sold before 2015 will become useless pieces of plastic and silicon. All because Eye-Fi is shutting down servers and services that those cards need in order to function.

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Eyefi's Mobi app has finally arrived for Windows Phone, lending them the same features that have been enjoyed by iOS and Android users. The app arrived in the Windows Phone store on Wednesday, but you'll need to be running Windows Phone 8.1 in order to use it. All of the basic features come with it, such as transferring files from the SD card to your Windows Phone (the whole reason for the app), but it does appear some of the more advanced features found on the other apps aren't yet available on the Windows Phone version.

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On Tuesday, Eyefi announced integration for Olympus cameras with WiFi and GoPro cameras. Those with a HERO or applicable Olympus digital camera will be able to use Eyefi to immediately transfer and organize their content along with any content taken with their smartphone when using the maker's Mobi WiFi SD card. This makes it faster to get content off the SD card and into an organized system for later access and use, and comes with some benefits like patterns and smart tags.

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When you’re out and about snapping pics, the last thing you want to think about is whether or not you have (or will have) a reliable WiFi connection. Your camera probably has an SD card slot, but does your computer? Instead of forcing compromise, Eyefi wants to let you take pics or video and leave the rest to technology with their new Mobi Pro WiFi SDHC card. Instead of thinking about how you’re going to transfer files from your SD card to your computer, Eyefi is taking care of everything.

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Back in April, online gallery and photo sharing service Eyefi launched Eyefi Cloud, pairing cross-platform synchronization with its WiFi-enabled memory cards for digital cameras; now, that cloud is getting set loose. Eyefi Cloud is now available for those without one of the company's Mobi WiFi SD cards, so that any smartphone or tablet, or a camera that already comes with WiFi baked in, will be able to upload their shots online to a chunk of library storage, as well as get easy access to that storage from multiple devices.

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Eyefi doesn't believe the instant gratification of automatic photo sharing should be limited to smartphone photographers, and Eyefi Cloud is the way it aims to give that same satisfaction to those sticking with dedicated cameras. Building on last year's Eyefi Mobi WiFi-enabled SD card, Eyefi Cloud promises swift organization and simple sharing in addition to the convenience of having every photo you take accessible from all of your devices. Ambitious stuff, but has Eyefi managed to make it user-friendly? Read on for our review.

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With the Eye-Fi Mobi, the company has become wise to the power of the instant web connection. Where before this specific solution, a step or two between the initial photograph and the point at which you can share it with the web were required - and a desktop computer worked best - here the user can simply connect through an Android or Apple-made iOS device. If you can tap a "share" button, you can upload photos from your high-powered DSLR camera to the web with ease.

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Eye-Fi, provider of SD cards that allow users to wirelessly transfer images, did some research and discovered two things: the first is that people want to wirelessly transfer photos from their camera to their mobile device, and the second is that they would more often use their camera if they could do this. Such data compelled Eye-Fi to create the Mobi card, which it has just announced.

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Eye-Fi's unique line of memory cards have been serving photographers' wireless transfer needs for some time now, but the 8GB maximum the company had on their cards was a huge barrier for some photo snappers. Fortunately, Eye-Fi has now doubled the capacity storage and has released a 16GB model of their Pro X2 memory card.

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Eye-Fi's Direct Mode has gone live, offering users of the company's WiFi-enabled X2 memory cards the ability to push images direct to the iOS and Android apps. Announced back in January, rather than push images to Eye-Fi's servers first, and then pull them down to a local device, Direct Mode works the other way around and allows you to choose which files get uploaded.

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