comScore

Of the estimated 182 million smartphone users in the United States, just over half use Android, according to comScore. The analytics firm just released their year-end report, and it shows just over 53% of us are using Android, while 41.6% are using iOS. Microsoft still holds a 3.4% market share with Windows, and BlackBerry fell hard, dropping half a point to capture just 1.8% of the overall smartphone market. In the OEM market share race, things are getting interesting, but are still dominated by Samsung and Apple.

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Of all the things we can do with our smartphones, a new study points out we’re not doing the most obvious. You can change the channel on your TV, watch a movie, and even get turn-by-turn directions to just about anywhere. Still, we’re not doing that one thing that can make all that worthwhile, or possibly functional at all.

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Yahoo has been working hard to turn around its ailing fortunes. That turnaround has involved shutting down a number of the services it used to offer. CEO Marissa Mayer has also been making changes to the internal structure of the web firm to help improve operations. It seems that while Yahoo isn't making more money just yet, its traffic at least is coming back.

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For the first time in over two years, Yahoo came in at number on on ComScore's list of Top 50 US Web Properties. The list, which was just released today, is a bit of a surprise, as Yahoo hasn't claimed the top position since May 2011. While initial speculation made it seem like the acquisition of Tumblr had something to do with this boost, that is not the case.

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As it has been for the past three months, so it is again here in the March research coming from comScore showing mobile device usage in the USA. While comScore shows Google as the top smartphone platform in the three-month-average ending in April 2013, it remains the fourth month in a row that, while Google's share falls, Apple's rises. BlackBerry, on the other hand, continues to fall with Microsoft's Windows Phone platform while Symbian rests at the bottom of the stack with no change between periods, sticking with just half a percentage point.

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This month's ComScore results for Smartphone Platform Market Share and Smartphone OEM Market Share show first that Apple is rising while Android falls. That much is easy to see as the three-month average ending in January of 2013 is compared to the three-month average ending in October 2012 in the Smartphone Platform arena - Apple rose 3.5 percent in the market while Google (with Android) fell 1.3 percent. Next you'll find that in the Top Smartphone OEM list for those same two three-month periods, both Apple and Samsung grew - at the expense of HTC, Motorola, and LG.

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This week the folks at comScore have revealed their Top Smartphone OEM list for the 3 month period average ending in December 2012, showing HTC to be in third place behind Apple and Samsung. Apple remains the dominant force in this three month average at 36.3% of the market for smartphone manufacturers while Samsung sits strong in second with 21% of the market. Third place belongs to HTC with a bit more than one out of every 10 smartphone subscriber in the market in this study period in the USA.

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According to the latest comScore Mobile Metrix ranking working with the audiences of the top mobile apps in the USA, Facebook has taken a relatively massive leap ahead of Google Maps through 2012 to become the top app in the USA. This listing includes polling of users aged 18 years or older on both iOS and Android devices with a time frame between March and December of 2012, and you'll find that this isn't the first month in which Facebook has taken the lead. Google Maps and Facebook have been nearly neck-and-neck since the earliest results from March of 2012, with Google Maps in the lead until September where usage of Google's mapping solution appears to take a bit of a fall off of a cliff while Facebook continues to steadily rise.

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This week the folks at comScore have revealed their newest mobile device study, it covering the three months ending in November 2012. While it's clear that of the number of US Mobile Subscribers (both smartphone and non-smartphone) ages 13 and plus here are leaning toward Android, it's interesting to note that Apple took the place of LG in market share between here and comScore's last study. What you're seeing here is a 1.4 point gain from Apple to bring it up to 18.5% of mobile subscribers in the USA while LG falls 0.7%, pushing it down to 17.5%.

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There's no arguing that the mobile market is here for the duration and that it's Android and Apple's iOS that are dominating the field - this three-month-average comScore report shows that much clearly. What's not quite as clear is how two major manufacturers - Apple and Samsung - are swallowing up the market while LG, Motorola, and HTC (the other top three manufacturers in the market today) are dropping down. Oddly enough, it's not more than a point difference between months that've changed this month other than Apple - they being the only manufacturer to gain more than a single point of the % of mobile subscribers.

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Analytics firm comScore has delivered its latest search engine rankings, and it probably isn't going to surprise you at all to hear that, for the month of September, Google remained the reigning king. The big G actually enjoyed a 0.3 percentage increase from August to September, climbing from 66.4% explicit search share to 66.7%. Others enjoyed small gains too, including Ask, which was up 0.3% itself, from 3.5% share to 3.8%.

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Samsung is the top mobile device brand of Q2 in the US, according to new research, while Android continues to dominate the smartphone market, though Apple's iOS is growing faster than Google's platform. Samsung cellphones comprised 25.6-percent of US device ownership between April and June 2012, comScore's research found, with LG in second place with 18.8-percent and Apple in third with 15.4-percent. However, it's not all good news for the Koreans, whose market share is headed in the wrong direction versus Apple's.

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