adidas

We're living at a strange place in history, where companies that make video games are also teaming up with fashion brands to make clothing. Not just t-shirts with Mario on them, but fully-fitted custom sneakers, and high-end fashion pieces that cost massive amounts of cash. This week Microsoft announced their second set of special edition sneakers made with Adidas to celebrate the 20th anniversary of their Xbox video game console.

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In the trailer you're about to see, Microsoft launched a new pair of sneakers with Adidas. These sneakers are a "partnership 20 years in the playing", looking back on the past couple of decades of the existence of Microsoft's one and only gaming console. This first consumer release is just that - the first - there'll be more revealed "over the next few months" as well.

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Adidas has introduced a new limited-edition pair of sunglasses made using additive manufacturing, the industry's fancy term for 3D printing. The sunglasses have a unique woven appearance and, as you may have guessed given how they were manufactured, they can't be folded. Only 150 units of these sunglasses will be made available, but only certain people will be allowed to buy them.

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PlayStation Nike shoes were announced earlier this year - now it's time for Microsoft to team with ADIDAS for the collaboration that HAD to happen. The first of these shoes was leaked in a document this week: Xbox x Adidas Forum Tech Boost. Per the leaked info, there'll be at least three different shoes with Adidas x Xbox branding, all in the year 2021.

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When a company as massive as Adidas starts using a certain sort of technology in their shoes, you know said technology is... pretty much here to stay. Such is the story with 3D printing and the 4DFWD shoe. This isn't the first shoe to use 3D printed parts, but it is very likely the new widest release of a shoe with 3D printed parts. And every new release with 3D printed parts means we're further and further into "here to stay" territory.

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Adidas is back with another Star Wars-themed product: its Stan Smith Forever Star Wars Yoda shoes. The new product features the iconic and readily identifiable Stan Smith shoe appearance combined with some unmistakable Yoda imagery, not the least of which is the large embossed, green Yoda image featured on the heel of each shoe.

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LEGO and Adidas today announced that they're teaming to release a new pair of running shoes. While that sentence might make some immediately think of running shoes made out of LEGO, the product the two companies have actually settled on seems a lot more comfortable, as they've taken the Adidas Ultraboost shoes and given them something of a LEGO flair.

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Samsung today announced that it's partnering with Adidas to offer a new, somewhat eco-friendly pair of special edition Galaxy Buds Pro. The Galaxy Buds Pro will be offered in a new package called the "Galaxy Buds Pro with Adidas Originals Special Pack," and that pack will offer more aside from just the wireless earbuds. Users will also get a wireless charging case in the shape of an Adidas Originals snapback, along with a coupon for a pair of Stan Smith sneakers.

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LEGO teamed up with the folks at Adidas Originals with a new pair of sneakers that'll be released this week. This isn't the first time this sort of team-up has happened, and it won't be the last. This time, in a move that's both shocking and ... unfortunate ... the sneakers won't be for sale to the public. They'll be available through a raffle system, and only produced in limited numbers right out the gate.

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Bridging the physical and digital worlds has always been a dream for many tech companies, especially when it can create new experiences that, in turn, generate sales or customer engagement. That dream is even bigger for games that want to extend their reach beyond computers and phones. adidas, Google, and EA Sports may have just made that dream come true in an odd yet ingenious way that involves putting a small tracker inside your adidas shoes.

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Fitbit's latest play for your wrist is the Fitbit Ionic: Adidas Edition, with an exclusive Adidas Train app that focus on cardio, strength, and flexibility training. Based on the Fitbit Ionic smartwatch, the Adidas version gets custom hardware and software, including a two-tone breathable sport band in Ink Blue and Ice Gray, on a Silver Gray aluminum case.

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Adidas has been experimenting with different ways of manufacturing sneakers for a few years now, from using recycled ocean plastic to a single piece of leather to 3D printing, all under the Futurecraft name. The company hopes to one day use the latter method for mass-production, and has just unveiled their attempt, the Futurecraft 4D, which it plans to sell 5,000 pairs of by the end of this year.

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