PlayStation Nike shoes were announced earlier this year - now it's time for Microsoft to team with ADIDAS for the collaboration that HAD to happen. The first of these shoes was leaked in a document this week: Xbox x Adidas Forum Tech Boost. Per the leaked info, there'll be at least three different shoes with Adidas x Xbox branding, all in the year 2021.
When a company as massive as Adidas starts using a certain sort of technology in their shoes, you know said technology is... pretty much here to stay. Such is the story with 3D printing and the 4DFWD shoe. This isn't the first shoe to use 3D printed parts, but it is very likely the new widest release of a shoe with 3D printed parts. And every new release with 3D printed parts means we're further and further into "here to stay" territory.
Adidas is back with another Star Wars-themed product: its Stan Smith Forever Star Wars Yoda shoes. The new product features the iconic and readily identifiable Stan Smith shoe appearance combined with some unmistakable Yoda imagery, not the least of which is the large embossed, green Yoda image featured on the heel of each shoe.
LEGO and Adidas today announced that they're teaming to release a new pair of running shoes. While that sentence might make some immediately think of running shoes made out of LEGO, the product the two companies have actually settled on seems a lot more comfortable, as they've taken the Adidas Ultraboost shoes and given them something of a LEGO flair.
Samsung today announced that it's partnering with Adidas to offer a new, somewhat eco-friendly pair of special edition Galaxy Buds Pro. The Galaxy Buds Pro will be offered in a new package called the "Galaxy Buds Pro with Adidas Originals Special Pack," and that pack will offer more aside from just the wireless earbuds. Users will also get a wireless charging case in the shape of an Adidas Originals snapback, along with a coupon for a pair of Stan Smith sneakers.
LEGO teamed up with the folks at Adidas Originals with a new pair of sneakers that'll be released this week. This isn't the first time this sort of team-up has happened, and it won't be the last. This time, in a move that's both shocking and ... unfortunate ... the sneakers won't be for sale to the public. They'll be available through a raffle system, and only produced in limited numbers right out the gate.
Bridging the physical and digital worlds has always been a dream for many tech companies, especially when it can create new experiences that, in turn, generate sales or customer engagement. That dream is even bigger for games that want to extend their reach beyond computers and phones. adidas, Google, and EA Sports may have just made that dream come true in an odd yet ingenious way that involves putting a small tracker inside your adidas shoes.
Fitbit's latest play for your wrist is the Fitbit Ionic: Adidas Edition, with an exclusive Adidas Train app that focus on cardio, strength, and flexibility training. Based on the Fitbit Ionic smartwatch, the Adidas version gets custom hardware and software, including a two-tone breathable sport band in Ink Blue and Ice Gray, on a Silver Gray aluminum case.
Adidas has been experimenting with different ways of manufacturing sneakers for a few years now, from using recycled ocean plastic to a single piece of leather to 3D printing, all under the Futurecraft name. The company hopes to one day use the latter method for mass-production, and has just unveiled their attempt, the Futurecraft 4D, which it plans to sell 5,000 pairs of by the end of this year.
Adidas has introduced its new ALL DAY fitness app designed to motivate athletes and fitness enthusiasts throughout the entire day, staying relevant morning through night. The app focuses on four core categories that Adidas says drives performance and wellbeing among athletes: Movement, Nutrition, Mindset, and Rest. When the app launches, it'll include things like workouts from well-known trainers, diet tips from chefs, and more.
Clothing looks and feels best when it is tailored, but few people use tailoring services with any sort of regularity. The reasons for that are numerous, and likely involve inconvenience as much (or more so) than the cost factor. The future may hold the solution, though, and that solution may come in the form of machine-produced custom-fitted clothing items made to a buyer’s exact body shape and measurements.
Adidas isn't exactly being forthcoming with all the details on what its new Speedfactory really is. It appears to have something to do with a faster robotic manufacturing process that is more sustainable and allows Adidas to churn out shoes that are more customizable than the norm. Exactly how they are pulling all this customization and futuristic manufacturing off, we are left to guess.