Toyota's Concept-i autonomous car winks at you, remembers the minutiae of your interests, and suggests detours to hang out with your friends: all in the name of getting you to trust its self-driving talents. Revealed at CES 2017 in Las Vegas, CA. this week, on the one hand it's a striking design study intended to explore the new possibilities unlocked when you're liberated from the tyranny of everyday driving. At the same time, though, it addresses a more fundamental issue, around trust in technology and the fear of the expert. I caught up with Ian Cartabiano, lead designer at the Toyota CALTY studio, and William Chergosky, interior lead designer, to find out why Concept-i is so important.