Amazon sets a date for its big 2021 Echo and Ring devices event

Chris Davies - Sep 20, 2021, 12:48pm CDT
Amazon sets a date for its big 2021 Echo and Ring devices event

Amazon has set the date for its next big devices and services event, and if previous years are anything to go by we can expect new Echo and Ring hardware along with potentially a few surprises. The event will kick off at 9am PT (12pm ET) on Tuesday, September 28, and as with last year’s it’ll be online-only.

Last year Amazon didn’t hold back on new smart home hardware. Along with the new Echo Show 10, which could rotate under its own power to face the person interacting with it, Amazon also had a new, spherical Echo smart speaker.

The smaller Echo Dot – and its Echo Dot with Clock sibling – offered a lower price point, and the new Echo Dot Kids Edition dressed that up in more playful designs. As for Ring, we saw the Ring Car Alarm debut, plus the promise of end-to-end video encryption. Amazon also announced a collaboration with Tesla, with the Ring Car Connect for the automaker’s EVs.

Elsewhere, the Eero Pro 6 and Eero 6 added WiFi 6 to the familiar mesh networking, while the Fire TV Stick and Fire TV Stick Lite kicked off pricing at under $30. Amazon also introduced Luna, its cloud gaming service, complete with a dedicated wireless controller.

Just as much a showcase for hardware, though, Amazon’s events have become demonstrations for its software changes. Alexa typically plays a key part in that – last year we saw group calling support, Netflix on Echo Show, and interactive teaching tools – but it’s also an opportunity to see what developer tools and improvements have been introduced.

Finally, it’s a chance for Amazon to surprise. Last year, that meant the Ring Always Home Cam – a flying camera drone that promised automated patrols of your house – though the gadget is still yet to actually launch commercially.

For 2021, it’s likely we’ll see refreshes of Amazon’s core Echo range. After all, with the holidays approaching, that’s a key opportunity for Amazon to put more smart speakers in users’ homes – and double-down on their commitment to Alexa as a platform, rather than the Google Assistant or Apple’s Siri. The new Amazon-branded Fire TV range could also be expanded.

We’ll probably also hear more about the controversial Amazon Sidewalk, the shared neighborhood network that Amazon opted to enable by default earlier in the year.

On the “weird tech” side, that could well be the rumored wall-mounted Echo touchscreen. Billed as being an in-wall smart home hub, it would help position Alexa as a key way of interacting with the connected home and IoT, if the rumors are to be believed.


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