Lenses

Nikon mirrorless camera: First details official

Nikon mirrorless camera: First details official

Nikon mirrorless camera details were revealed by the company for the first time this week. They've not quite told ALL the details just yet, but the first wave of the oncoming storm is officially here. Nikon revealed that they are, for real, developing a "next-generation full-frame (Nikon FX-format) mirrorless camera and NIKKOR lenses featuring a new mount." Because everyone wants and loves new mounts, right?

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Fujifilm’s 5 new lenses include a groundbreaking F1.0 prime

Fujifilm’s 5 new lenses include a groundbreaking F1.0 prime

Fujifilm has unveiled a new range of X Mount lenses, including teasing a groundbreaking prime lens that stands to be a world-first in mirrorless circles. Two new models and three on the X Mount lens roadmap have been detailed today, though of the five it may well be the Fujinon XF33mmF1 R WR that gets photographers' mouths watering.

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olloclip system for iPhone X ushers in a new look for mobile photography

olloclip system for iPhone X ushers in a new look for mobile photography

Back when smartphone cameras weren't as sophisticated as they are today, the only way for you to get more professional looking photos was through clip-on lenses. But even with smartphone cameras that can do wide-angle or telephoto shots, you can only do so much without outside help. olloclip has pioneered that clip-on lens system and continues to perfect its craft even in the face of increasingly capable smartphones. In time for the new iPhone X, olloclip has not only taken on a new branding but also a new design that offers a fresh new and easier way to capture precious memories in the best way possible.

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ShiftCam 2.0 and ProLens: truly mobile iPhone pro photography

ShiftCam 2.0 and ProLens: truly mobile iPhone pro photography

Lens clips for iPhones and others smartphones are nothing new. They offered interchangeable lenses, a feature that still escapes even the most advanced smartphone camera. They all, however, have the same design disadvantage. You have to attach the lenses every time you use them and detach them when done. Not only do you run the risk of losing those lenses, that’s also precious seconds lost trying to set it all up. Last year, startup Shiftcam introduced a case and lens system that resolved all those. Now they’re back with ShiftCam 2.0, a more refined and more powerful version that won’t make it look like you have an armored phone in your pocket.

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Moment for iPhone X photo case, lenses make the camera shine

Moment for iPhone X photo case, lenses make the camera shine

An entire niche market of clip-on lenses grew out of the middling camera capabilities of smartphones past. With dual cameras, wide angle lenses, and advanced camera sensors, you’d think that market has become redundant. Not so, if you ask Moment, who has given that market a distinct flair with the Moment 2.0 Kickstarter earlier this year. Now it has announced a new photo case and new lens set made especially for the iPhone X, raising the already high photography bar even higher.

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Olympus 17mm and 45mm f/1.2 PRO lenses promise glorious bokeh

Olympus 17mm and 45mm f/1.2 PRO lenses promise glorious bokeh

Amid all the talk of smartphone portrait modes, Olympus has some proper bokeh for you - as long as you're willing to carry a micro four-thirds camera. The company is adding two new options to its well-esteemed M.ZUIKO Digital ED 25mm f/1.2 PRO lens family, a 17mm and a 45mm, for photographers who want more sparkle in their portrait shots. While they'll each set you back more than an iPhone X, there are some very good reasons why that might still be worth it.

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Lensbaby’s new lenses prove iPhone hasn’t killed cameras quite yet

Lensbaby’s new lenses prove iPhone hasn’t killed cameras quite yet

By now, it should be clear that Lensbaby has a penchant for bokeh effects with its lenses, and the new Composer II lens it's launching today is no different. That Composer II lens is launching alongside the company's new Sweet 80 Optic, and together, they give you the tools you need to create images like the ones you see in this article.

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Caltech’s camera could banish smartphone bumps for good

Caltech’s camera could banish smartphone bumps for good

The powerful cameras inside our smartphones come at a price, and not just the literal one, of course. Next to the endangered 3.5 mm headphone jack, the camera is the last piece that keeps phones from becoming uniformly thin, not to mention flat. Even without mechanical parts like OIS, the camera's bulk is mostly due to its non-flat lens. That is why when the California Institute of Technology, better known as Caltech, boasts it has produced an ultra-thin, flat camera, the smartphone industry's interest is definitely piqued.

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ExoLens’ Zeiss lens case for iPhone 7 offers swappable optics

ExoLens’ Zeiss lens case for iPhone 7 offers swappable optics

The iPhone already has a reputation for photography, but ExoLens wants to crank that up with its Zeiss-lens-toting case for the iPhone 7 arriving in stores. Announced back in January, the iPhone 7 case builds on the previously-revealed lens framework that the iOS smartphone slides into, with an impact resistant shell to help in case of drops or bumps. However, it's the lens mount that's most interesting.

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Sony’s latest G Master lens does it all for the bokeh

Sony’s latest G Master lens does it all for the bokeh

Sony has taken the wraps off its latest G Master Series lens, and it's not messing around with the praise, billing it capable of its best ever bokeh. The Sony FE 100mm F2.81 STF GM OSS mid-telephoto prime lens (SEL100F28GM) may not have the most easily-recalled name, but the company is promising memorable image quality for full-prime fans. At its heart, that's down to its 11-bladed aperture design.

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Leica Q Titanium Gray, Summaron-M give homage to the old

Leica Q Titanium Gray, Summaron-M give homage to the old

More than a year ago, Leica unveiled the Leica Q, an impressive compact camera that, despite its size, boasted of a full-frame sensor. You’d think that, by now, it would have a Q II in the wraps. Apparently not. Instead, the famed camera maker has opted not to change a working formula, settling instead for changing appearances only with the Leica Q Titanium Gray, though with significant impact, nonetheless. And to emphasize that old doesn’t mean obsolete, it is launching the new Summaron-M 28 mm f/5.6 wide-angle lens as a throwback to a 50s product.

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ExoLens Pro and Prime lenses make iPhone 7 photography better

ExoLens Pro and Prime lenses make iPhone 7 photography better

One of the biggest improvements on the iPhone 7 is the camera that allows you to take very nice images with the smartphone. If you want your iPhone 7 photography to be even better than it is right out of the box, ExoLens has some new accessory lenses for the iPhone 7 called the ExoLens Pro and Prime lines. The Pro has optics by ZEISS to bring professional-grade mobile lenses to photographers.

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