Apple Pay can now be used to pay for Apple digital content

Yes, it does sound a bit ironic. Although Apple has had its own mobile payment system for quite a while now, you couldn't use Apple Pay to buy stuff from Apple's digital stores. That has silently change now and it seems that Apple has flipped the switch for some markets. Users in those select countries will now, if not soon, be able to use their Wallets associated with their Apple Pay account to buy apps, ebooks, and music from Apple's iTunes and App stores.