Fitbit is probably never going to command the wearable space. Even if their hardware is better than Jawbone’s (and it is), Fitbit now has Apple Watch, Microsoft, and Android Wear to contend with. Fitbit also doesn’t seem interested in playing nice with Apple, now the largest company in the wearable space. Fitbit doesn’t work with Apple’s HealthKit, and Apple has stopped selling Fitbit in their company stores. In filing for their IPO, Fitbit laid out some strategic plans, and they may have a lot to do with Jawbone and Apple.