Alexa custom assistant gives car dash tech a unique voice – and FCA is first onboard

Amazon is opening up Alexa for automakers to make their own, custom virtual assistants, and Fiat Chrysler is first onboard to include it in future dashboards. While Alexa has already found its way into multiple cars and trucks already, allowing for music playback, remote smart home control, and more, the Alexa Custom Assistant will allow for more unique features as well as a vehicle-specific wake word.