canon

With smartphones cannibalizing the point and shoot camera market, pro camera manufacturers have been pushed to step up their game and widen the gap between mobile and dedicated cameras. There are definitely a lot of things a smartphone can't do compared to a DSLR given the constraints in hardware and size. Despite the almost ridiculous amount of pixels in mobile imaging sensors, now up to 108 megapixels, phones often falter when it comes to exposure and especially autofocus. It isn't by coincidence, then, that that is exactly where the Canon EOS-1D X Mark III shines the brightest.

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If the Pixel 4's astrophotography mode has given you a taste for photos of the night sky, Canon may have the full-frame camera upgrade for you. The freshly-announced Canon EOS Ra is the company's first model specifically designed for astrophotography, based on the EOS R but with a very niche subject in mind.

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Rather than be defeated by them, camera makers have risen up to the challenge posed by smartphones to upgrade their product lines and raise the bar even higher for professional digital photography. DSLRs have always been that standard aspired by pros and Canon is making another attempt to cement its position in that market. Even while it's still in development, the camera maker is already teasing the qualities of the upcoming EOS-1D X Mark III to help buyers prepare their wallets for when it does finally land.

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The Canon EOS M200 is the newest compact interchangeable-lens camera in the company's lineup, made official this week. This features and abilities in this device were put together to create a "non-intimidating mirrorless camera for the experienced photographer," said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc.. The camera is also meant to be "approachable" enough for a person who's not necessarily aiming to shoot on a professional level.

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Dedicated digital cameras today are seen more as professional photography equipment but even in that market there is a broad range of users with different needs and different skills. Camera makers can try to focus on just one class of users or they can try to cater to them all. Canon is taking the latter strategy with the new EOS 90D and the EOS M6 Mark II but with a slight twist. Both Interchangeable Lens Cameras (ILC) share the same base DNA, just designed for two different types of photographers.

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When you talk about recording videos these days, most people will probably presume you'll be using a smartphone. That's especially true when it comes to live streaming, since it's the most direct way to capture and send to the Internet anyway. Canon, however, is suggesting that you don't have to sacrifice quality and power just for convenience. With the new PowerShot G7 X III and the PowerShot G5 X II, the camera maker is trying to appeal to "visual storytellers", a.k.a. YouTubers who want to level up their live streaming with a semi-professional camera.

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Once upon a time, crowdfunding platforms like Kickstarter and Indiegogo were the go-to places for making dreams come true. It's where projects that would have never been greenlit by companies went to become reality. These days, those companies have also jumped on that bandwagon to hold pre-orders or gauge interest in a product they will sell later on for a higher pricee. The latest to use that strategy is Canon whose IVY REC will try to make lifelogging a thing again.

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The folks at Canon have a new camera they want you to see, a camera that'll go with you wherever you like, clipped to your belt loop. This camera is the Canon IVY REC, and upon first glance, it reminded us of one of the most strange cameras ever made: the HTC Re. The HTC Re looked for all the world like a fat pipe, the likes of which you'd use to capture video and photos anywhere you went with a tap of its giant physical backside button.

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Different camera makers have different strategies for upgrading their product lines. Some prefer to win over hearts by pushing out software updates that make old cameras feel brand new with new features. Others prefer to launch cameras with incremental improvements in the hopes that some customers would upgrade after every other generation. That strategy is especially true for "beginner-friendly" cameras that aim to sell by the numbers. At first glance, the PowerShot G7 X Mark III seems to be like that but Canon may actually have an ace up its sleeve.

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Canon has launched its new EOS Rebel SL3, a compact DSLR for entry-level users. The new model is the lightest and smallest in the EOS camera family, according to Canon; it features the DIGIC 8 Image Processor, an APS-C image sensor, and a vari-angle LCD. Among other things, this model will allow photographers to capture 4K content and utilize some advanced functions.

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Digital photos and cloud storage are great, but if you're looking for something to put up on the refrigerator door then the new Canon IVY camera and photo printer combos could be just as useful as an unlimited Google Photos subscription. The new Canon IVY CLIQ+ Instant Camera Printer and CLIQ Instant Camera Printer follow the company's first-generation IVY portable printers.

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Canon has launched its anticipated EOS RP full-frame mirrorless camera following months of speculation and leaks. The entry-level model brings a smaller price tag than the EOS R camera, offering "the masses" a more affordable way to capture high-quality images and videos. Many of the features that surfaced online over recent days have proven true, including the model's compact size and extensive list of features.

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