Beats Electronics

Apple Music’s strategy is working

Apple Music’s strategy is working

Tim cook mentioned earlier this year that Apple Music wasn't "in it for the money." Since then, Apple Music paid subscriber numbers grew from somewhere below 38-million to around 50-million. It would appear that not being in the streaming music business for the money is working out OK for Apple over the last few months.

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Apple Back to School deal: free Beats Solo3 and Powerbeats3

Apple Back to School deal: free Beats Solo3 and Powerbeats3

Apple has revealed its latest Back to School promotion, a deal it offers every summer for college students and faculty who are looking for a new laptop or tablet. This year, in addition to its usual student perks, Apple is offering various Beats headphones for free, assuming the customer purchases a new Mac computer or an iPad Pro.

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Apple HomePod by Beats: Cheaper but not enough to save it

Apple HomePod by Beats: Cheaper but not enough to save it

Apple products don't always become an overnight success. Some take years of constant marketing to hammer them into consumers' skulls. So while the HomePod's reported lackluster sales are disappointing for Apple fans, they might not be as fatal as some predict it to be. That said, the company seems to be trying to salvage its image by making a rather odd move. Not only is it coming out with a cheaper HomePod, according to reports it might not be launched as a HomePod at all.

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Apple headphones would confirm Beats aren’t enough for everyone

Apple headphones would confirm Beats aren’t enough for everyone

A new pair of Apple wireless headphones were tipped this weekend, likely coming to the company's lineup at their next big event. As the company's wireless earbuds seem to have sold extraordinarily well since launch, there's a question of branding in the mix. Why did Apple buy Beats Electronics if not for their audio superiority?

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Beats Studio3 Wireless review: Eliminating the noise

Beats Studio3 Wireless review: Eliminating the noise

Beats, the Apple-owned lineup of audio hardware, has produced what might be their finest headphones to date. The Studio3 Wireless are (as you may have guessed by now) wireless, have noice cancellation and the Beats styling and sound profile many have grown to know and love. It’s not the first time the company has put all these features together in the same package, so how does the latest iteration hold up to scrutiny? We put a pair through their paces.

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Fitbit smartwatch and wireless headphones release dates set

Fitbit smartwatch and wireless headphones release dates set

This week the Fitbit Iconic smartwatch and the Fitbit Flyer wireless headphones got their release details in order. The folks at Fitbit appear to be aiming to expand their fitness device empire beyond the fitness tracker business, moving to all manner of accessories (that just happen to do similar things). The Fitbit Iconic attempts to take the market where Apple Watch reigns supreme, while the Fitbit Flyer seem to be made to take on Beats (also owned by Apple).

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Apple urBeats3 earphones show AirPods aren’t the only way

Apple urBeats3 earphones show AirPods aren’t the only way

Budget not already blown by the iPhone X, Apple Watch Series 3, and everything else Apple just announced? Don't forget to set aside a little of your credit limit - assuming Equifax hasn't destroyed it inadvertently - to pick up Apple's newest headphones, the urBeats3. They're targeting those who aren't quite ready to cut the cord completely.

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Beats Studio 3 headphones bring a new kind of noise cancellation

Beats Studio 3 headphones bring a new kind of noise cancellation

Sony is perhaps the outlier in that it wants to actually harmoniously mix your music with ambient noise. Almost all headphone makers want to cancel out those external sounds instead. Apple-owned Beats is no exception and has already introduced noise cancellation in its previous gen Studio 2 headphones. With the new Beats Studio 3, however, it is taking that technology to a new and different direction. Beats calls it Pure ANC, for Pure Adaptive Noise Cancellation.

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Beats Balmain Collection – rebranded Studio, Powerbeats headphones

Beats Balmain Collection – rebranded Studio, Powerbeats headphones

You see a lot of people these days wearing headphones of all shapes, sizes, and designs, ranging from curious to ridiculous. Some might not care how they look as long as they sound great. Others, however, are unwilling to compromise and want both quality and beauty in a single package. For these audiophiles, Apple-owned Beats by Dre have partnered with fashion brand Balmain to introduce a new collection of wireless headphones that look as exquisite as their price tags.

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Apple says third-party batteries at fault for exploding Beats headphones

Apple says third-party batteries at fault for exploding Beats headphones

Back in February, a woman on a flight from Beijing, China to Melbourne, Australia woke up to her Beats headphones catching fire while on her head. She suffered burns to her face, neck, and hands, and after throwing the headphones to the floor, they were reportedly partially melted before water was poured on them by flight attendants. Now Apple, the owner of Beats, has concluded its investigation into the incident and says the headphones' batteries were to blame.

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Beats Powerbeats 3 wireless earbuds arrive: four key features

Beats Powerbeats 3 wireless earbuds arrive: four key features

Beats has launched the new Powerbeats 3, a pair of wireless earbuds designed for those who plan to wear them rain or shine. This newest Beats model is both sweat and water-resistant, meaning you can wear them while exercising or during a light drizzle. They're also wireless, removing the cable tether, but with a design meant to keep them firmly in your ears. Deliveries start November 1.

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One last (semi-secret) reason Apple bought Beats

One last (semi-secret) reason Apple bought Beats

Beyond the already-spoken reasons Apple bought Beats, it occurred to me just recently that there might've been a less obvious line of reasoning, one that had to do with the iPhone 7. On July 28th of 2016, NPD Group's Retail Tracking Service reported that, for the first time in the history of headphones, Bluetooth headphone revenue overtook non-Bluetooth. To see this coming many, many moons ahead of time, Apple may only have had to purchase the biggest brand in headphones.

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