It’s just after 5:00 AM, and we’ve ascended past 14,100 feet as the sun was just starting to rise. A fitting moment, indeed, as the vehicle that I was about to meet represents a new chapter for an iconic brand. In front of us, a half dozen Audi e-tron prototypes dressed in camouflage with bright orange accents greet us. It was no mistake that Audi chose one of the most iconic mountains in its history to introduce us to its most important model in many years. The Audi e-tron represents not only the future of the brand but also the industry as a whole, the automaker's first attempt at going head-to-head with Tesla, not to mention other behemoths each sprinting to unveil their latest all-electric models.