Trademark

It seems that things are ramping up for Samsung’s foldable phone. If all the tips and leaks are correct, it could make its first debut this week, at least in prototype form. There’s still some mystery surrounding the device, including what name it will have. There is still an ongoing debate about whether the Galaxy F moniker will be used for this foldable phone or for something else. A new trademark filing by Samsung, however, might settle that debate, though it could also give Samsung some legal headaches later down the road.

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The Nokia PureView may well return, with HMD Global reclaiming the storied photography trademark and in the process stoking rumors of camera-savvy future smartphones. Nokia, back in the days before the Microsoft acquisition, created PureView as a brand for its innovative camera technologies.

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As unusual trademarks go, scents are some of the rarest, but that hasn't stopped Hasbro from trademarking the distinctive smell of Play-Doh. Little changed since 1956, when Play-Doh was first created, the scent is one of the most distinctive aspects of the modeling dough experience, its makers argue.

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A Samsung trademark filing has appeared at the European Union Intellectual Property Office (EUIPO) for the cringe-worthy name "Uhssup." The name, a reference to a phrase akin to uh, hey, what's up?, is for some sort of app that enables communication between friends who will also be able to share their current location with other users.

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VW has huge plans for electric cars, and the names of two more of its I.D. concept EVs may have just spilled ahead of the vehicles' big reveal. The German automaker has promised a total of fifteen different electrified models, globally, by 2025, with the first set to go on sale in the US in 2020. However, that hasn't stopped Volkswagen from previewing each in the form of a concept car.

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The late Steve Jobs will forever be associated with Apple (and the ill-fated NeXT), its products, and his contributions to modern computing. That, however, doesn’t mean that the eyes of the law will see things the same way. In Italy, for example, “Steve Jobs”, as a trademark, legally belongs to an Italian fashion company and, try as it might, Apple is unable to say otherwise.

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It had seemed like tensions between Google and Amazon were easing, but that may not be the case. The two companies have been locked in a squabble over the past few months, it ultimately boiling down to YouTube and whether or not Amazon customers will get access to it. Though a resolution seemed likely in light of Amazon's Chromecast listing and Google's most recent statement, a new Amazon trademark filing for "AmazonTube" means the battle is far from over.

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2017 has been a pretty incredible year in terms of first-party Nintendo releases. The Legend of Zelda: Breath of the Wild and Super Mario Odyssey both headlined the major launches for the Switch, and with other titles like Fire Emblem Warriors, Mario Kart 8 Deluxe, and Splatoon 2, Switch owners definitely had a lot to play this year. As always, though, we're looking to what's next for Nintendo's newest console, and if new trademark filings are any indication, it may be Super Smash Bros.

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The animoji is perhaps the most frivolous and most whimsical demonstration of what is actually a pretty complex and sophisticated feature. And yet, it might also become one of the most popular features of the iPhone X. That is, unless this lawsuit manages to mess it all up. A Japanese company is suing Apple over the use its trademark, registered in 2014, alleging that the company was not only aware of the trademark but even tried to buy it off the owners.

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Earlier this year, LG demonstrated a virtual reality headset prototype going by the codename SteamVR (and HMD) due to its intended use with Valve's SteamVR platform. Though the public got a look at this headset, the company wasn't ready to provide some important details, chief among them being this device's real name. Now it seems the company has settled on a moniker, as the name may have just been revealed in a newly surfaced trademark.

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After the resounding success of the NES Classic and the apparent success of its predecessor, what's next for the big N? It seems safe to assume that Nintendo will want to continue the Classic Edition line, with the next obvious choice being the Nintendo 64. Could Nintendo be plotting more, though? Perhaps it's thinking about giving the Game Boy the same Classic treatment?

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Given the massive success of the NES Classic Edition and the fact that an SNES follow up will be launching in September, it feels relatively safe to assume that Nintendo will want to release an N64 Classic Edition at some point. Today we may be getting our first indication that such a retro console is in the works. A new trademark filing from Nintendo may have just blown the lid off of such a project, and if that's the case, then this is a very exciting development.

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