Trademark Archives

Huawei V-Pencil patent hints at a killer Mate V foldable feature

Ewdison Then | Oct 7, 2021

Foldables are back in fashion again, at least thanks to Samsung's more aggressive push of its third-gen devices. While the Galaxy Z Fold 3 has the most features and most controversy, the Galaxy Z Flip 3 is being painted as the more silent success between the two. The affordability of the foldable clamshell might be spurring Samsung's competitors to take notice and step up their own game. Huawei, in particular, might have a trick up its sleeve to make its rumored Mate V clamshell more tempting.

Ford files a trademark for Rattler name

Shane McGlaun | Jul 4, 2021

Ford likes to use special names for special versions of its vehicles. One of the most iconic special names Ford has is Raptor. Ford has applied the Raptor name to its smaller Ranger pickup in Europe but hasn't done so in the US. Ford has now filed a new trademark registration for another name that hints at future off-road performance vehicles going by the name "Rattler."

Samsung Galaxy gaming phone with a cooling fan might be in the works

Ewdison Then | May 13, 2021

Almost all phones, especially the high-end ones, are actually capable of handling mobile gaming, even the graphics-intensive ones. Dedicated gaming phones, however, add some special features aimed to make gamers' lives easier. That includes keeping their phones from burning down from all that activity. Instead of just advanced cooling technologies, some gaming phones go old school and actually put fans inside the phone. Ridiculous as that may sound, Samsung may have actually taken notice and might be implementing its own phone fan in the future.

Samsung trademark tips “Armor Frame” likely for folding devices

Shane McGlaun | Apr 19, 2021

Samsung smartphone fans are looking forward to the summer when Samsung is expected to launch new folding smartphones. In the summer, Samsung is rumored to launch the Galaxy Z Flip 3 and Galaxy Z Fold 3 at the same time. Samsung already has several folding smartphones to its credit.

LG Rollable could be rollable Project B phone’s commercial name

JC Torres | Nov 4, 2020

LG sought to reinvent itself this year and got the ball rolling on two things. It created new product lines, Universal and Explorer, for "normal" and experimental phones, respectively. It also adopted a new naming scheme that moved away from single letters and numbers to make its phones more memorable. After the LG Velvet and the LG Wing, the company's next unconventional phone might be the LG Rollable. That is at least based on a trademark filing in Europe and it leaves little to the imagination what it could be.

iPhone for life: Is that what you want?

Chris Burns | Oct 8, 2020

A trademark for a program "iPhone for life" was revealed this week by a set of international trademark offices. This trademark was filed for by Apple and seems to be associated with mobile data carriers and Apple Partners of several sorts. The important part here isn't the program with which this trademark will likely be associated. The important parts of this reveal are the implications for the person who signs up.

Apple files legal opposition to a meal app’s pear logo

JC Torres | Aug 9, 2020

Apple's partially bitten apple logo has remained practically unchanged since the beginning except for the color. Given how it is one of the most iconic logos today, it isn't surprising that it will fight tooth and nail to protect it against trademark violators and copycats, of which there are many. What you might expect, however, is for Apple to attack any company, big or especially small, that uses any fruit for a logo, which is apparently what it has been doing almost silently until a certain Prepear app decided they won't take things sitting down.

Samsung Infinity-Flex trademark could hide Galaxy F name

JC Torres | Nov 5, 2018

It seems that things are ramping up for Samsung’s foldable phone. If all the tips and leaks are correct, it could make its first debut this week, at least in prototype form. There’s still some mystery surrounding the device, including what name it will have. There is still an ongoing debate about whether the Galaxy F moniker will be used for this foldable phone or for something else. A new trademark filing by Samsung, however, might settle that debate, though it could also give Samsung some legal headaches later down the road.

The Nokia PureView brands are reunited and the potential is huge

Chris Davies | Aug 27, 2018

The Nokia PureView may well return, with HMD Global reclaiming the storied photography trademark and in the process stoking rumors of camera-savvy future smartphones. Nokia, back in the days before the Microsoft acquisition, created PureView as a brand for its innovative camera technologies.

Hasbro just trademarked the smell of Play-Doh

Chris Davies | May 18, 2018

As unusual trademarks go, scents are some of the rarest, but that hasn't stopped Hasbro from trademarking the distinctive smell of Play-Doh. Little changed since 1956, when Play-Doh was first created, the scent is one of the most distinctive aspects of the modeling dough experience, its makers argue.

Samsung Uhssup trademark docs tease social messaging app

Brittany A. Roston | Jan 31, 2018

A Samsung trademark filing has appeared at the European Union Intellectual Property Office (EUIPO) for the cringe-worthy name "Uhssup." The name, a reference to a phrase akin to uh, hey, what's up?, is for some sort of app that enables communication between friends who will also be able to share their current location with other users.

VW’s unseen EV concepts just got trademarked

Chris Davies | Dec 29, 2017

VW has huge plans for electric cars, and the names of two more of its I.D. concept EVs may have just spilled ahead of the vehicles' big reveal. The German automaker has promised a total of fifteen different electrified models, globally, by 2025, with the first set to go on sale in the US in 2020. However, that hasn't stopped Volkswagen from previewing each in the form of a concept car.