Tim Cook

US President Donald Trump is prepared to make the hard decisions in the country's trade spat with China. It seems, however, that he might be willing to yield some ground if those decisions actually put big US companies at a terrible disadvantage. That is practically the image painted by Trump's statements, saying that Apple CEO Tim Cook made a very compelling argument on how the upcoming 10% tariff could adversely affect its competition with Samsung who isn't affected by such tariffs at all.

Continue Reading

Apple Card will start to roll out in August, Tim Cook has confirmed, as the Cupertino company prepares its assault on the credit card industry. News of the public launch came as part of Apple's Q3 2019 financial results call, where the company announced a steep rise in its Wearables category - including Apple Watch and AirPods - and a milestone for iPhone, too.

Continue Reading

Tim Cook has hit out at reports that Apple's design division is in disarray - and that he himself is detached from new product design - after the news that Jony Ive will leave the company. Ive announced last week that he was stepping down as Chief Design Officer of Apple, bringing to an end a career with the firm that has lasted for more than 25 years.

Continue Reading

The legendary Warren Buffett reportedly doesn't invest in technology companies and yet, at the annual Berkshire Hathaway meeting, Apple CEO Tim Cook made a surprise appearance and expressed how elated he was that Buffett is an Apple investor. The two's partnership, however, didn't stop there. In addition to a comedy skit between Buffett and Cook, the Apple exec suggested that the philanthropist create his own mobile game. It turns out, Apple was serious and just launched Warren Buffett's Paper Wizard.

Continue Reading

iPhone sales may be down in Apple's Q2 2019 financial results, but aggressive services growth not only saved the quarter but could do the same for Q3 - even if we still have a while to wait for an iPhone 5G. "We feel positive about our trajectory," Apple CEO Tim Cook said on the company's financial call today, as analysts grilled him and CFO Luca Maestri about the Cupertino firm's outlook.

Continue Reading

Apple Card is a credit card that exists as a physical card with details on an iPhone. Today Apple showed the Apple Card for the first time ever - and made a pretty convincing case for how the card could be better than any other credit card. The Apple Card launches later this year, and we'll know more about how you'll attain said card then. For now, we're digging in to the details posted by Apple - especially where said details did not appear onstage today at Apple's event.

Continue Reading

Apple's deeply polished keynotes have always been ripe for parody, but combine that with the off-kilter comedy of Bad Lip Reading and you have a holiday gift that keeps on giving. The YouTube channel has made a name for itself dubbing musicians, politicians, movies, and more with alternative soundtracks, and now it's the turn of Tim Cook and Craig Federighi.

Continue Reading

Today is the day the iPhone XR heads to Apple Stores around the world, and one lucky location saw an in-person visit from the company's CEO Tim Cook. While it's POSSIBLE, however unlikely Cook will visit other locations this week, today's most major visit was in Milan. "Buongiorno Piazza Liberty! Milan is one of my favorite cities," said Cook this morning on Twitter. "I am very happy to be here with you today. Around the world, we hope everyone is enjoying the new iPhone XR!"

Continue Reading

Earlier this month, Bloomberg Businessweek published a long report alleging that Chinese intelligence had managed to implant malicious chips on servers ultimately used by Apple, Amazon, and some other major companies and agencies. Apple was quick to denounce the report, and now company CEO Tim Cook is calling for the publication to retract its story.

Continue Reading

Though Apple Music had something of a late start, that doesn't seem to be having a negative impact on its growth. Tim Cook is talking subscriber numbers today, and it turns out that Apple Music has added millions more users since the last time we checked in. That's particularly impressive, because the last time we were updated on total Apple Music users was only in April.

Continue Reading

WWDC 2018 may still be a few weeks away, but in the aftermath of both Google I/O and Microsoft's Build it's already clear what Apple's big focus will be. The annual developer event is always an opportunity to see the latest-and-greatest - and a preview of what Apple hopes will be even greater over the next twelve months - but if Tim Cook's commencement speech at Duke University this weekend is anything to go by, there'll be more than just tech on the agenda.

Continue Reading

Being the CEO of one of the world's most iconic, and therefore most powerful, tech company has ceased to be just an executive and management position. At times, it also takes a political tone. And just like any political figure, these chief executives use interviews and even commencement ceremonies to get their point across. For Apple CEO Tim Cook, that pulpit was the 2018 commencement ceremony of his alma mater, Duke University. Here, Cook not only urged graduates to leave the world a better place but to also remind them that Apple takes data privacy seriously.

Continue Reading