Tim Cook

Mac mini still important to Apple, says Tim Cook

Mac mini still important to Apple, says Tim Cook

Many Apple products have received a significant refresh recently, like the iPhone X, or a pink slip, in the case of the venerable iPod. One member of the Apple hardware lineup, however, had practically been left by the wayside yet not retired either. That is the limbo that current ly faces the Mac mini, Apple's most affordable desktop. Many have mostly accepted the sad fact that the mini desktop will be continued. But in an unofficial email, Tim Cook gave fans a glimmer of hope, which, of course, can still change between now and then.

Continue Reading

Tim Cook douses our Apple AR glasses dreams

Tim Cook douses our Apple AR glasses dreams

Tim Cook has poured cold water on rumors of Apple's augmented reality glasses, insisting that we're unlikely to see such technology from the Cupertino firm any time soon. That's despite a series of patent applications, leaks, and hints by Apple execs over the past few years that have led to a widespread expectation that the company will wade into the AR wearable space sooner rather than later.

Continue Reading

Tim Cook says $999 iPhone X is “a value price”: Is he wrong?

Tim Cook says $999 iPhone X is “a value price”: Is he wrong?

Tim Cook was put on the spot about iPhone X pricing, with Apple's CEO questioned as to whether the new flagship smartphone was too costly for the typical American user. It's the culmination of several months of iPhone pricing controversy, after wide speculation about just how much Apple could afford to charge for the iPhone X. The worst fears of many came true last week, with Apple confirming that the new handset would start at $999, but according to Cook we're thinking about it all wrong.

Continue Reading

Tim Cook himself is testing the new Apple Watch’s huge medical feature

Tim Cook himself is testing the new Apple Watch’s huge medical feature

Apple's next smartwatch is expected to test blood sugar levels, and the prototype has reportedly been strapped to none other than CEO Tim Cook. The next-generation Apple Watch will, if the rumors are to be believed, double-down on its health applications. Likely to be the flagship feature is something that, until now, has only really been offered by medically-licensed devices.

Continue Reading

Apple’s Tim Cook predicts AR will be as big as iPhone

Apple’s Tim Cook predicts AR will be as big as iPhone

Tim Cook has again voiced his enthusiasm for augmented reality, suggesting that the technology - which blends the real world with digital elements - could be as big as the iPhone. The Apple CEO has previously expressed his interest in AR, though Apple is yet to release a product based on the technology. However, with Microsoft, Google, and other big names all at different stages of augmented reality and virtual reality systems, it's widely considered a foregone conclusion that Apple will dive in too.

Continue Reading

Tim Cook teases new Apple iPhone, smart home, more

Tim Cook teases new Apple iPhone, smart home, more

An exciting new iPhone, advanced wearables, and a seamless smart home: Tim Cook was light on specifics but not short on the big picture as he described Apple's year to come. Speaking on his company's financial results call, in the afterglow of a record-breaking quarter which saw iPhone sales beat expectations and Mac turn around its decline, Cook name-checked a number of areas Apple will focus on moving forward. Even for struggling sectors like tablets, the CEO is buoyant.

Continue Reading

Apple counting on Trump tax reform to bring foreign cash home

Apple counting on Trump tax reform to bring foreign cash home

Apple ended Q1 2017 with $246 billion in cash, the vast majority of which is outside of the US, with CEO Tim Cook "optimistic" that tax reform will allow that to be brought back this year. The news came as part of Apple's record three-month period ending December 31 2016, with "blockbuster" iPhone sales and average selling price of each handset being $695. However, a growing amount of Apple's cash is locked up abroad.

Continue Reading

AirPods “a runaway success” says Cook but supplies still tight

AirPods “a runaway success” says Cook but supplies still tight

Apple's AirPods "are a runaway success" CEO Tim Cook says, promising that "we're making them as fast as we can" to keep up with demand. The entirely wireless earbuds, which hit shelves this month after unexpected delays, have proved to be this holiday season's hot item, with supplies getting snapped up in hours or less. Now, with online availability not guaranteed until well into 2017, questions are being asked whether Apple is making all that they can.

Continue Reading

Trump teases Apple incentives for US-made iPhone

Trump teases Apple incentives for US-made iPhone

US President-elect Donald Trump promised Apple incentives to bring manufacturing to America, claiming to have spoken to CEO Tim Cook about the possibility. Restoring America's position as a manufacturing behemoth was one of Trump's biggest campaign promises in the run up to the US election, with the outspoken then-candidate promising a resurgence in steel, coal, and other industries. However, it wasn't just traditional manufacturing Trump had in mind.

Continue Reading

Apple’s App Store now has 2 million apps

Apple’s App Store now has 2 million apps

Apple's WWDC 2016 is now in full swing, and CEO Tim Cook began the keynote presentation by sharing a number of stats highlighting the growth of the App Store on various platforms, developers' earnings, and information about WWDC's attendees. The most impressive feat is that the App Store is now host to 2 million apps, only eight years after Apple launched it with a modest 500 apps.

Continue Reading

Tim Cook: loyalty rates have never been higher

Tim Cook: loyalty rates have never been higher

The once untouchable Apple has recently become the subject of the same kind of scrutiny, even prophecies of doom, that its rivals, like Samsung, have been enduring for the past years. All for a series of numbers for the past months that have failed to meet analyst projections. Some are going as far as saying that Apple, or at least innovation in Apple, is dead. Unsurprisingly, CEO Tim Cook remains undaunted. In an interview with CNBC, the chief exec tried to correct the perspective, claiming that what's important for Apple right now, more than its first quarter earnings, is customer loyalty.

Continue Reading

Waiting for ‘Apple Car’ will be like a long Christmas Eve, teases Tim Cook

Waiting for ‘Apple Car’ will be like a long Christmas Eve, teases Tim Cook

It's true that we still know next to nothing about Apple's plans for its car-related project, whether it's a full-on vehicle decked out with iPads and built-in Apple Music streaming, or just an infotainment system beyond our imagination. But with the company's hiring for automotive-related positions and its research vehicles seen periodically, we do know they're working on something. Well, CEO Tim Cook made a comment to whet our appetite, teasing that the wait is similar to Christmas Eve.

Continue Reading

1 2 3 4 5 6 7 8 9 10 11 12