Tim Cook

Apple Music’s latest numbers show fast growth

Apple Music’s latest numbers show fast growth

Though Apple Music had something of a late start, that doesn't seem to be having a negative impact on its growth. Tim Cook is talking subscriber numbers today, and it turns out that Apple Music has added millions more users since the last time we checked in. That's particularly impressive, because the last time we were updated on total Apple Music users was only in April.

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Tim Cook’s Duke speech is a sign of WWDC 2018’s focus

Tim Cook’s Duke speech is a sign of WWDC 2018’s focus

WWDC 2018 may still be a few weeks away, but in the aftermath of both Google I/O and Microsoft's Build it's already clear what Apple's big focus will be. The annual developer event is always an opportunity to see the latest-and-greatest - and a preview of what Apple hopes will be even greater over the next twelve months - but if Tim Cook's commencement speech at Duke University this weekend is anything to go by, there'll be more than just tech on the agenda.

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Tim Cook at Duke University commencement: think different

Tim Cook at Duke University commencement: think different

Being the CEO of one of the world's most iconic, and therefore most powerful, tech company has ceased to be just an executive and management position. At times, it also takes a political tone. And just like any political figure, these chief executives use interviews and even commencement ceremonies to get their point across. For Apple CEO Tim Cook, that pulpit was the 2018 commencement ceremony of his alma mater, Duke University. Here, Cook not only urged graduates to leave the world a better place but to also remind them that Apple takes data privacy seriously.

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Tim Cook: macOS, iOS merge is not what users want

Tim Cook: macOS, iOS merge is not what users want

There seems to be a unification trend among some of the biggest platform makers. Microsoft is pushing one Windows 10 to rule them all, albeit in multiple, sometimes inconsistent forms. Google seems to be grooming Chrome OS to accommodate not just Android but other OS as well. Not to mention Fuchsia OS that's still in incubation. Bucking that trend, however, is Apple, whose macOS and iOS remain separate and largely independent. And that's going to stay that way as far as CEO Tim Cook is concerned, because, according to him, it is not what users want.

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Facebook CEO dismisses Tim Cook’s “ridiculous” criticisms

Facebook CEO dismisses Tim Cook’s “ridiculous” criticisms

Mark Zuckerberg has pushed back at Apple CEO Tim Cook's criticism of Facebook after the Cambridge Analytica scandal. The social network - and its CEO and founder - have been under fire from all quarters after earlier, lax policies around Facebook apps were found to be allowing third-parties to siphon off masses of personal data. Some of that data, it's been alleged, was then used to help manipulate voters in the 2016 US presidential election, among other campaigns.

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Tim Cook talks Apple Pay and wearable growth at shareholder meet

Tim Cook talks Apple Pay and wearable growth at shareholder meet

Apple CEO Tim Cook has conceded that Apple Pay hasn't replaced cash payments as rapidly as he predicted, but a significant increase in Apple Watch sales could help accelerate that process. Cook was speaking today at the Apple shareholders' meeting, which was held for the first time at the company's new Steve Jobs Theater at Apple Park.

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This is how the HomePod will win according to Tim Cook

This is how the HomePod will win according to Tim Cook

Apple is late to the smart speaker market. Late in coming out with a product and even more late in putting it out in the market. In less than a month’s time, though, the HomePod’s rocky origins might all be forgotten, just like any other new Apple product. In fact, it’s going to knock all other smart speakers out of the ring in one blow. At least that’s how believers see and it’s definitely how Tim Cook believes it. And the Apple chief executive is explaining how.

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iPhone battery throttling can be disabled soon, says Tim Cook

iPhone battery throttling can be disabled soon, says Tim Cook

Apple has received a lot of flak over how it silently started to throttle the performance of iPhones with older batteries. While its reasons were technically sound, its communication could have been better. The company has bent over backwards to appease the masses, though not governments, and it apparently isn’t done yet. In an interview with ABC News, CEO Tim Cook reveals that in a future update, users will be able to turn off the performance throttling if they want to, something uncharacteristic of Apple’s user experience philosophy.

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Mac mini still important to Apple, says Tim Cook

Mac mini still important to Apple, says Tim Cook

Many Apple products have received a significant refresh recently, like the iPhone X, or a pink slip, in the case of the venerable iPod. One member of the Apple hardware lineup, however, had practically been left by the wayside yet not retired either. That is the limbo that current ly faces the Mac mini, Apple's most affordable desktop. Many have mostly accepted the sad fact that the mini desktop will be continued. But in an unofficial email, Tim Cook gave fans a glimmer of hope, which, of course, can still change between now and then.

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Tim Cook douses our Apple AR glasses dreams

Tim Cook douses our Apple AR glasses dreams

Tim Cook has poured cold water on rumors of Apple's augmented reality glasses, insisting that we're unlikely to see such technology from the Cupertino firm any time soon. That's despite a series of patent applications, leaks, and hints by Apple execs over the past few years that have led to a widespread expectation that the company will wade into the AR wearable space sooner rather than later.

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Tim Cook says $999 iPhone X is “a value price”: Is he wrong?

Tim Cook says $999 iPhone X is “a value price”: Is he wrong?

Tim Cook was put on the spot about iPhone X pricing, with Apple's CEO questioned as to whether the new flagship smartphone was too costly for the typical American user. It's the culmination of several months of iPhone pricing controversy, after wide speculation about just how much Apple could afford to charge for the iPhone X. The worst fears of many came true last week, with Apple confirming that the new handset would start at $999, but according to Cook we're thinking about it all wrong.

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Tim Cook himself is testing the new Apple Watch’s huge medical feature

Tim Cook himself is testing the new Apple Watch’s huge medical feature

Apple's next smartwatch is expected to test blood sugar levels, and the prototype has reportedly been strapped to none other than CEO Tim Cook. The next-generation Apple Watch will, if the rumors are to be believed, double-down on its health applications. Likely to be the flagship feature is something that, until now, has only really been offered by medically-licensed devices.

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