Snapcash may have been ahead of its time. Launched in 2014, it got a head start on peer-to-peer payments via social networks. now that the feature is more common, Snapchat will soon be shutting it down. Because while it called dibs on that feature, it hasn’t exactly taken off the way other payment options have. More importantly, it has even become more of an embarrassment to the social network, having become a method to pay for less than innocent content posted on Snapchat.