Nikon

Admittedly, not everyone is obsessed with smartphones or what will be taking place in the coming weeks. Some, particularly photographers, might be more interested in what may take place as early as this week. While Nikon has indeed confirmed that the D850 full-frame DSLR is coming, it never really said when. Based on a leak internal slide, however, that could very well happen this Wednesday already. That or at least get the ball rolling on the Nikon D850’s launch.

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It's official: Nikon is developing the model D850, a DSLR camera it says will be a full-frame offering with other high-end features. The camera is targeted solely at professional, serious photographers (it will, no doubt, be priced in the thousands of dollars, lenses not included), and it'll be the successor of the current Nikon D810 model. We don't know the release date yet, but Nikon has revealed some of the camera details.

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Adventurers and active people rejoice! Gone are the days when having rugged equipment meant compromising on quality and capability. These days, even rugged devices are almost as capable as their more premium and more fragile counterparts. Case in point is the new COOLPIX W300 from Nikon. Durable and compact, the digital camera can go anywhere you go, while recording every moment in hi-res 4K UHD.

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Nikon just recently made a throwback to celebrate its 100th year in the camera business, but that doesn't mean looking back is all that it's going to do this month. It just announced the availability details of its new D7500, its latest DX-format digital SLR. While it isn't meant to be a flagship model, the D7500 boasts of flagship features nonetheless. Specifically, it shares the same image sensor and processor of Nikon's DX flagship, the D500 from 2016.

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Not many businesses can boast of a century of uninterrupted existence. Some that have lasted that long only managed to survive by turning away from their paths. So when Nikon announces its 100th anniversary, which happens in July, there is definitely reason for rejoicing among the camera makers' fans. And to mark its first century in the business, Nikon will be releasing not just commemorative trinkets but also special 100th Anniversary editions of its cameras, lenses, and even its binoculars.

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Bad news for Nikon today, with the camera company axing 1,000 jobs and killing upcoming camera models amid an "extraordinary loss" affecting most of 2016. Things clearly haven't been going as traditional camera makers might have hoped over the past few years, with increasingly capable smartphones chewing through the dedicated photography segment. Still, it seems Nikon has suffered it worse than most.

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Back in November, Nikon unveiled its D5600 DLSR camera. At the time, it didn't give us any pricing or release details, but that didn't stop us from taking a few guesses. We assumed that the D5600 would be priced similarly to its predecessor, the D5500, and with Nikon finally delivering those pricing and release details today at CES, it turns out that we weren't far off the mark.

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Nikon has announced it's teaming up with Verily, the company previously known as Google Life Sciences, to help improve the detection of diabetes-related eye diseases — diabetic retinopathy and macular edema, two of the leading causes of adult blindness. The camera giant will contribute its imaging technology to Verily's machine learning, with a goal of increasing early detection, giving patients enough time to get to a doctor before losing all eyesight.

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Photography can easily become a very expensive hobby, especially when hunting down older, well-preserved cameras and lenses. But when it comes to truly historic equipment, that's where you can easily drain your bank account. Case in point: the oldest remaining Nikon camera — believed to be the third one ever built by the Japanese company — was just auctioned for $406,000 in Austria.

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When you mention DSLRs, or digital single-lens reflex cameras, you usually think of professional, not to mention expensive, photography equipment that no amateur or hobbyist has business of owning. That, of course, is a vicious cycle that prevents these future pros from getting acquainted with the technology. Nikon’s solution? The D5600, a “entry-level” DSLR that, despite the relatively lower price tag still packs enough features to endear it to budding photographers. Including the ability to immediately copy shots to a smartphone and upload them in an instant.

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Nikon is looking to make a splash in the action camera space with its new KeyMission line. Announced today, the line is set to go on sale in October and will feature three different cameras, ranging from options that are good for those who are looking for a more entry-level device to one that's aimed at those who want a fully-featured action camera.

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Most product makers focus either on beginners or experts, but rarely do they offer a product that helps beginners become experts. The Nikon D3400, the latest DX-format DSLR from the famed camera maker, aims to be that bridge. The camera is lightweight, compact, and, more importantly, affordable so that it won't scare off beginners. But, at the same time, it is also loaded with features, and new lenses, that will help train those interested in taking their craft to the next level.

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