Nikon

It's no secret that most people prefer using their smartphone's camera rather than a dedicated digital camera. That reality has put a big dent in the compact point-and-shoot camera market, so much so that many major camera companies have had to make big changes in the past few years to stay afloat. Nikon is no exception, as the company will soon shutter one of its factories in Asia. The reason, it seems, is increased competition with smartphones.

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The testers over at DxOMark have been very busy lately, it would seem. Just yesterday, DxOMark awarded the Google Pixel 2 its highest rating ever for a smartphone camera, and today, the Nikon D850 sensor is setting a new record for DSLR cameras. With so many records changing hands, you have to believe this is a pretty exciting time for DxOMark.

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While camera makers like Sony, Fujifilm, and Olympus have found varying levels of success with the mirrorless camera format, Nikon has been more conservative, limiting its offerings to devices that are closer to the point-and-shoot market. It looks like that's going to change soon, as Nikon has said that going forward, all of their mirrorless cameras will be full-frame.

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The digital photography market has become fiercer the moment smartphones jumped onto the scene. It took some time for camera makers to regain their bearing and their confidence, take stock of their options, and forget a new path ahead. For Nikon, part of that is appealing to an even more hardcore crowd for which even the best smartphone camera won’t enough. For them, Nikon is finally launching the full-frame D850 DSLR, who is a heavyweight in features but a speedster in performance.

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Admittedly, not everyone is obsessed with smartphones or what will be taking place in the coming weeks. Some, particularly photographers, might be more interested in what may take place as early as this week. While Nikon has indeed confirmed that the D850 full-frame DSLR is coming, it never really said when. Based on a leak internal slide, however, that could very well happen this Wednesday already. That or at least get the ball rolling on the Nikon D850’s launch.

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It's official: Nikon is developing the model D850, a DSLR camera it says will be a full-frame offering with other high-end features. The camera is targeted solely at professional, serious photographers (it will, no doubt, be priced in the thousands of dollars, lenses not included), and it'll be the successor of the current Nikon D810 model. We don't know the release date yet, but Nikon has revealed some of the camera details.

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Adventurers and active people rejoice! Gone are the days when having rugged equipment meant compromising on quality and capability. These days, even rugged devices are almost as capable as their more premium and more fragile counterparts. Case in point is the new COOLPIX W300 from Nikon. Durable and compact, the digital camera can go anywhere you go, while recording every moment in hi-res 4K UHD.

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Nikon just recently made a throwback to celebrate its 100th year in the camera business, but that doesn't mean looking back is all that it's going to do this month. It just announced the availability details of its new D7500, its latest DX-format digital SLR. While it isn't meant to be a flagship model, the D7500 boasts of flagship features nonetheless. Specifically, it shares the same image sensor and processor of Nikon's DX flagship, the D500 from 2016.

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Not many businesses can boast of a century of uninterrupted existence. Some that have lasted that long only managed to survive by turning away from their paths. So when Nikon announces its 100th anniversary, which happens in July, there is definitely reason for rejoicing among the camera makers' fans. And to mark its first century in the business, Nikon will be releasing not just commemorative trinkets but also special 100th Anniversary editions of its cameras, lenses, and even its binoculars.

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Bad news for Nikon today, with the camera company axing 1,000 jobs and killing upcoming camera models amid an "extraordinary loss" affecting most of 2016. Things clearly haven't been going as traditional camera makers might have hoped over the past few years, with increasingly capable smartphones chewing through the dedicated photography segment. Still, it seems Nikon has suffered it worse than most.

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Back in November, Nikon unveiled its D5600 DLSR camera. At the time, it didn't give us any pricing or release details, but that didn't stop us from taking a few guesses. We assumed that the D5600 would be priced similarly to its predecessor, the D5500, and with Nikon finally delivering those pricing and release details today at CES, it turns out that we weren't far off the mark.

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Nikon has announced it's teaming up with Verily, the company previously known as Google Life Sciences, to help improve the detection of diabetes-related eye diseases — diabetic retinopathy and macular edema, two of the leading causes of adult blindness. The camera giant will contribute its imaging technology to Verily's machine learning, with a goal of increasing early detection, giving patients enough time to get to a doctor before losing all eyesight.

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