LG

Our smartphones are mostly made up of screens, at least on the front. That's especially true with today's trend of nearly bezel-less displays. So it's only natural that smartphone makers put a great deal of effort into making and promoting their panels. Take for example the upcoming LG G7 ThinQ and its Super Bright Display, promised to be brighter, denser, but also less power-hungry than its predecessor. And, yes, it's an LCD screen.

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In just a few days, one of the latest, and by that we mean "very late" 2018 smartphone flagship will finally be announced. Not that we're expecting any surprise considering how the LG G7 ThinQ has been leaked to death. What we'll be waiting for, instead, is to see how LG plans to spin a smartphone that is later than usual, with features you might also find in other smartphones already in the market. But just so that we're all on the same page, here are the things we expect to find in the LG G7 ThinQ.

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The last several weeks have seen numerous leaks and rumors about the upcoming LG G7 ThinQ, and with the phone's official debut expected on May 2nd more concrete details are surfacing, including LG's confirmation of the name. The latest tidbit is that one of the G7 ThinQ's hardware buttons will have a sole purpose of activating the voice-powered Google Assistant.

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Last year's iPhone X was the first OLED phone Apple ever released, and rumors claim that this year, the company is looking to release two more iPhones with OLED displays. Obviously, this second device means that Apple is going to need a lot more OLED panels, and as such, it's been looking to diversify its screen suppliers. Thus far, Apple has only relied on Samsung for its OLED panels, but for 2018, it's also been trying to bring LG Display on as well.

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LG might not be as daring, or as obnoxious, as rival and compatriot Samsung when it comes to creating new technologies, but it has one admirable trait. It knows how to play nice with others. Instead of creating its own personal assistant like Bixby, it is instead leveraging the capabilities of existing ones like Google Assistant and, now, Amazon Alexa. Now it is bringing that sensibility to its SmartThinQ line of appliances, allowing users to control dozens of Wi-Fi connected LG home products with just their voice.

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LG Electronics has announced the launch of its new South Korea-based Software Upgrade Center, a division that aims to increase the rate of software updates for the company's smartphone customers. This is the company's first facility designed to improve the worldwide rollouts of smartphone OS and software updates. The division's team will also be tasked with testing the software and its compatibility with LG's hardware.

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Given its relationship with Google over three Nexus phones as well as its past track record, you'd think LG was one of the better Android OEMs when it came to software updates. That's why it was a bit surprising to see it get a failing grade in Computer World's Oreo upgrade report card, and that was just for the latest Android release. LG has just announced a strategy that will thankfully remedy that situation but it will need more than just timely updates to salvage its smartphone business.

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LG may have formally revealed the name of its next flagship and its debut date, but that’s not going to stop the leaks from coming out. Just when you thought yoy’ve already heard everything there is to hear about the LG G7 ThinQ, along comes a flood of even more specific details on what to expect in three weeks. Unsurprisingly, a lot of it focuses on the camera and how AI will help you become a better photographer even with automatic settings.

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Hulu has expanded device support for its new app, the one containing access to both its on-demand content and its live television channels. The app started arriving several months ago for other platforms and is now available for all of the most commonly used streaming devices. This time around, the company has launched Live TV support for certain LG smart TVs, eliminating the need to use a separate streaming stick or set-top box.

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LG has a partly interesting, partly puzzling strategy when it comes to major announcements. It somewhat sits in between Samsung’s silence and OnePlus’s breadcrumb teasers. LG more often than not, actually pre-announces parts and features of its upcoming flagship, practically leaving nothing left to the imagination. It is doing so yet again, confirming what we’ve practically been hearing all along. The next flagship is going to be called the LG G7 ThinQ and it’s coming three weeks’ time.

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The LG G7's reveal date has been the subject of a lot of speculation recently. Typically, we would have expected LG to have revealed its spring flagship by now - after all, both the G5 and the G6 were introduced at Mobile World Congress during their respective release years. Then came the reports that the G7 wouldn't arrive until sometime in the summer, with LG looking to put some space between it and Samsung's Galaxy S9.

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The notch is like a zombie. It’s the story that refuses to die. Perhaps a proof of how serious it is is that there’s barely any notch-related gag this April First. When it was first leaked that LG almost started from scratch only to come out with a G7 that looked almost like an iPhone X, many thought LG has finally lost it. But based on these 3D renders of the smartphone, LG seems to be dead serious about that notch that everyone loves to hate.

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