Google's Dr. Astro Teller speaks on Google[x], what he calls Google's "moonshot factory" for the future of "audaciously impactful ideas," where if things fail, they need to fail quick. This team of Googlers is separate from Google's ATAP, a group that's far closer to "near term" than Google[x] with project like touch-sensitive clothing with Levi's. Google[x], on the other hand, is creating things like Project Wing and Google Glass. Projects that keep the name "Project" attached to them because they might not be the right solution in the end. They might just - gasp - fail!