Perhaps in a year or two, maybe sooner, we will be looking at a time when there were nearly if not already a dozen or so brands competing in the fitness wearable market. As early as now, however, some of those have already been gobbled up by other companies. Fossil bought Misfit and Nokia, of all companies, bought Withings. And according to the quintessential people familiar with the matter, the next will be Fitbit buying Pebble. Yes, the household name in fitness trackers is eying Pebble, but not for its hardware, which Fitbit already has tons of, but for its IP, specifically Pebble OS.