fitbit

Fitbit OS 4.1 update brings improved health features – and uncertainty of its future

Fitbit OS 4.1 update brings improved health features – and uncertainty of its future

Fitbit was one of the remaining bastions of the independent wearable market. Emphasis on "was" after it was acquired by Google (pending regulatory approval) which puts its future in question. There have been very few concrete statements, let alone actions, that would assure Fitbit users that things will go either way, which is what makes this rather unexpected update to Fitbit OS feel a bit ominous.

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Google bought Fitbit: what this means for smartwatches market

Google bought Fitbit: what this means for smartwatches market

Apple is dominating the smartwatch business and Google is finally feeling the FOMO. With Apple Watch devices capturing almost 46% of the market in Q2, Google with its WearOS smartwatch software, knew it had to respond. On November 1, Google paid $2.1 billion to acquire fitness-tracker brand Fitbit. They current sit second in the wearable band market, at 24%.

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Google buys Fitbit: $2.1bn and a user data promise

Google buys Fitbit: $2.1bn and a user data promise

Last week, rumors of a potential Google acquisition of Fitbit started making the rounds. Google and Fitbit wasted little time in confirming those rumors, announcing today that an agreement for a merger has been reached. Assuming Fitbit's shareholders and the appropriate government regulators approve the deal, Google will purchase Fitbit for a total of $2.1 billion ($7.35 per share in cash).

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Google Fitbit acquisition tipped to give Wear OS and hardware a boost

Google Fitbit acquisition tipped to give Wear OS and hardware a boost

Though Google has dipped its toe into the realm of health and fitness tracking through Google Fit and Wear OS, it hasn't yet any kind of fitness tracker or smartwatch of its own. With the Apple Watch in particular drawing in a healthy amount of sales, Google might be looking to make a deal that would instantly turn it into a competitor in the fitness tracking space. New reports today are saying that Google's parent company Alphabet has made an offer to purchase Fitbit, though whether or not such an acquisition will actually happen is another matter entirely.

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Fitbit Aria Air smart scale trims the price tag

Fitbit Aria Air smart scale trims the price tag

There's only so much your smartwatch can tell you, so Fitbit has launched a new - and, maybe more importantly, cheaper - smart scale to add weight and BMI information to your overall health picture. The Fitbit Aria Air joins its more expensive siblings with a sub-$50 price tag, promising Bluetooth connectivity to your smartphone and the ability to measure and track multiple fitness metrics.

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Fitbit Versa 2 packs Amazon Alexa to challenge Apple Watch

Fitbit Versa 2 packs Amazon Alexa to challenge Apple Watch

Fitbit today announced the Versa 2, and it could very well become a challenger to Apple Watch's dominance in the smartwatch space. That's because the Versa 2 comes equipped with Amazon Alexa - the first of Fitbit's smartwatch lineup to support Amazon's voice assistant. Though Alexa is the Versa 2's marquee feature, Versa 2 buyers will also get the feature set we're used to seeing out of Fitbit's smartwatches.

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Fitbit Premium subscription promises more personal touch

Fitbit Premium subscription promises more personal touch

Fitbit isn't just something you strap to your wrist to count your steps and log your workouts any more, with the launch of the Fitbit Premium subscription service to help guide users through getting healthier. Launching alongside the new Fitbit Versa 2, Fitbit Premium promises personalized coaching and thousands of workouts, which the company says were developed both from its experience in health tracking and by consulting experts.

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Fitbit Versa update leaks with Amazon Alexa and OLED screen

Fitbit Versa update leaks with Amazon Alexa and OLED screen

Fitbit, the company best known for its fitness trackers, offers its own version of a smartwatch called the Versa. Unlike pure activity trackers, the Fitbit Versa comes with a few extra features, including (depending on model) support for making contactless payments and streaming music. According to a new leak, the company may be planning to update this watch with a new model that includes a personal assistant and improved display.

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Fitbit and Cardiogram team for health screenings from wearable data

Fitbit and Cardiogram team for health screenings from wearable data

Wearable fitness company Fitbit has teamed up with Cardiogram to offer its customers health screenings based on the data gathered by their tracker or smartwatch. The new feature is available for Fitbit devices that feature a heart rate monitor, meaning the Versa smartwatches, Fitbit Charge product family, Ionic, Alta HR, and Inspire HR. The Cardiogram app is free to download.

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Fitbit Pay adds 7 transit systems to its list

Fitbit Pay adds 7 transit systems to its list

Fitbit has always been a contrarian. When people said smartwatches are on the way out, it launched its own smartwatches. When the market seemed to coalesce around Apple watchOS and Wear OS by Google, it struck off on its own with its own wearable OS. And despite the handful of mobile payment systems competing in the market, it jumped into the fray with its own Fitbit Pay, an investment that may be paying off now that you can pay for your rides in seven systems around the world.

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Fitbit Ace 2 fitness tracker aims to get kids up and moving

Fitbit Ace 2 fitness tracker aims to get kids up and moving

Almost precisely one year ago, Fitbit announced the Ace, a fitness tracker for kids. This year, the company is following that up with the Ace 2, which rounds out its spring device offerings. Those who are familiar with the original Ace - or, for that matter, any of Fitbit’s fitness trackers aimed at adults - will have a pretty good idea of what to expect in the Ace 2, as it shares a lot of functionality with many of the other devices in Fitbit’s portfolio.

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Fitbit Inspire and Inspire HR fitness trackers go back to basics

Fitbit Inspire and Inspire HR fitness trackers go back to basics

Though the Versa Lite smartwatch might be the headliner of Fitbit’s spring device lineup, the company isn’t forgetting the people who would prefer a fitness tracker over a smartwatch. Fitbit also introduced the Inspire and the Inspire HR today, further refining the type of device that made it a big name in the health space. If the Versa Lite is still a little too rich for your blood, something like the Inspire or the Inspire HR might be worth considering instead.

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