5 Pickup Trucks That Depreciate The Fastest (And 5 That Hold Their Value)

When compared to a new car, you're not missing out on much going with a truck. These days, they come with all the same innovative additions you'll find in smaller fare, making for great personal vehicles. And when it comes to resale value, trucks do better than cars over time. After all, they're utility vehicles made to handle hauling, towing, and driving through rough terrain, and as such, they're expected to hold up better.

As new models roll out, older trucks keep doing the same job just as well. That also means that with a few upgrades, an older truck can often still be a good pick for used buyers. So when you finally decide to let go of yours, there's a chance you're in for a good deal on the used market.

However, while trucks generally do better than cars, that's not necessarily true of every truck model. Some depreciate a lot faster. Here are a few that hold their value best, and some that lose it the fastest.

Toyota has a good reputation for reliability, and its trucks have the best resale value for any brand. Leading the pack is the Toyota Tacoma.

This mid-size pickup is smaller than full-size options like the Ford F-150, but it still gets the job done. It's also one of the cheapest pickup trucks you can buy new, starting at $34,040, which only helps its case with buyers cross-shopping across segments.

In 2024, Toyota gave the Tacoma a revamp, its first full overhaul in nearly a decade. There was a dip in sales after the redesign, but even then, it was still the best-selling mid-size pickup in the country. As of today, it's been the most popular mid-size pickup truck in America for 21 years running.

The Tacoma's popularity is also matched in the used pickup truck market. And the stats are there to prove it. Kelley Blue Book (KBB) ranks the Tacoma number one for retaining its resale value across all cars in 2026 and estimates it'll lose 37% of its worth in five years. On the other hand, CarEdge says the truck will only lose 22% of its value within the same period, the lowest figure anywhere on this list.

The Colorado is Chevrolet's mid-size answer to the Tacoma. It has a comparable size and price, starting at $34,495. On paper, it's a genuine competitor, but in the used market, it doesn't hold up nearly as well.

CarEdge estimates the Colorado loses 48% of its value in five years, while KBB's figure is a touch lower at 43.8%. Both sit well above the segment's best performers, more than double what CarEdge projects the Tacoma to lose over that same stretch.

Chevrolet simply doesn't have the same resale value reputation as Toyota, and that alone can work against the Colorado in the used market. That kind of reputation is built over years of strong value retention and buyer confidence, not from a single year's reliability score. This doesn't mean the Chevrolet Colorado isn't a reliable truck; J.D. Power gave the 2025 model an 83/100 rating for reliability. Nevertheless, it still doesn't hold its value down the line.

The Tundra's reputation for durability isn't just brand folklore. Toyota has a documented case to prove it. Victor Sheppard, who bought one of the first Tundras built at the San Antonio plant back in 2007, put over 1 million miles on it, averaging roughly 125,000 miles a year. When Toyota found out in 2016, engineers traded him a new truck just so they could tear the old one apart and study how it held up. That's a story that sticks with buyers in a way a spec sheet won't.

It's worth being honest, though. The current-generation Tundra hasn't been flawless. The 2022 model year in particular ran into real engine problems, and reliability scores dipped noticeably that year. Luckily, J.D. Power's ratings have shown the more recent model years' engine reliability bouncing back to some of the strongest scores in the segment, and now rates the Tundra at 83/100 for quality and reliability.

The Tundra has taken home KBB's Best Resale Value award for full-size trucks in 2024, 2025 and 2026. For 2026, it also ranked second of every vehicle KBB tracks, of any type, beaten only by its own sibling, the Tacoma. CarEdge puts five-year depreciation at 26%, and KBB's figure sits at 38%.

The Ram 1500 starts at $47,120, noticeably higher than rivals like the F-150 ($40,085) and the Silverado ($39,695). Where it tries to make up ground is with the warranty. Ram covers the powertrain for 10 years or 100,000 miles for the original owner, longer than Ford, Chevy, GMC, or Toyota, which all cap out at five years and 60,000 miles.

The warranty is generous, but the reliability data behind it isn't. In 2025, J.D. Power gave the Ram 1500 a 77/100 rating for reliability. This falls within J.D Power's average rating. But while it's not rated poorly, there are other trucks pulling better numbers. For instance, for the same 2025 model year, J.D. Power rated the Silverado 1500 86/100 and the Tundra 83/100. These are the kinds of numbers buyers consider when looking at a used car.

Whatever the case, the used market has clearly leaned toward caution. KBB puts it plainly: the Ram 1500 trails the rest of the pack with a five-year depreciation of 52.5%. CarEdge estimates a five-year depreciation of 50%.

Across every mid-size truck on the market, only one beats the Ranger on five-year depreciation, and that happens to be the Toyota Tacoma. Our own list of Ford models with the best resale value puts the Ranger among the top five, alongside the F-150 and Maverick.

Ford redesigned the Ranger for 2024, making it about 2 inches wider than the previous generation. It has a turbocharged four-cylinder engine and, for the first time in the U.S., there's a 405 hp V-6 Raptor version. Sales went up the next year, jumping more than 53% in 2025. It starts at $35,245, so compared with the Tacoma and Colorado, it is priced competitively.

When it comes to reliability, J.D. Power hasn't rated this truck yet but iSeeCars gives it a reliability rating of 7.6 out of 10 which is good.CarEdge puts the five-year depreciation of this truck at 28%, while KBB keeps it at 47%.

The F-150 is not just the best-selling truck in U.S history; it is the best-selling vehicle in the U.S. overall. In 2025 alone, Ford sold more than 800,000 units, and the reason goes beyond its industry-leading towing numbers. The F-150 offers engines ranging from the classic, powerful V8 to the EcoBoost V6 and the PowerBoost Hybrid. It also comes in eight different trims, so there's an F-150 for everyone, and herein lies the problem. When there are so many units on the market, it can affect the price.

Another factor that may add to this problem is the share of yearly sales that goes to commercial fleets. Ford's own year-end data shows about 20% of F-150 sales in 2025 went to commercial and fleet buyers, a notably higher share than a truck like the Ranger, which stayed close to 90% retail. It's a reasonable bet that this pushes more high-mileage used F-150s into circulation than a more retail-heavy truck does, though we can't point to a single number that proves the link directly.

The 2026 F-150 starts at $40,085, and J.D. Power rates it 86/100 for reliability, which is great. So nobody's questioning whether it's a good truck; it's just a numbers game. More trucks on the road eventually means more trucks for sale. CarEdge puts five-year depreciation at 50%, and KBB's figures aren't far behind at 47.5%.

The Canyon is one of the most fuel-efficient trucks on this list, and mechanically, it shares a lot with the Chevrolet Colorado. That includes its eight-speed automatic transmission and the 310 hp turbo engine. However, the Canyon is positioned as the upscale sibling to the Colorado and commands a 19% premium for the Chevy. The Canyon starts at $40,995 compared to the Colorado's roughly $34,500, but unlike the Colorado, the Canyon holds its value. CarEdge puts the Canyon's five-year depreciation at 37%, and KBB is tougher at 44.1%. 

The Canyon is also a reliable truck. J.D. Power gives the 2026 model a reliability rating of 82/100 which is the same score it got in 2025. However, this strong reliability hasn't helped GMC move Canyon units faster — right now it spends 40 days on the lot, on average. That's slow when you compare it to the overall average, which is 29 days — a near two-week gap.

GMC repeatedly promoted incentives for the Sierra 1500 this year. In February, it offered up to $8,350 in cash allowances, plus separate finance savings. In June, that climbed past $11,500 in total value, and by July, it reached $13,042 on certain trims, alongside 0% financing and active lease programs.

With GMC already offering that much in discounts, it can affect how much people shopping for a Sierra 1500 expect to pay. If you can walk in and get thousands off a new Sierra, that sticks with you when you're looking at used ones. As a result, sellers who want to compete may price their trucks to match those expectations.

Looking at the figures CarEdge puts the Sierra's five-year depreciation at 43%, while KBB's figure runs higher at 50.3%. GMC's recent Sierra model years score reasonably well on reliability, so that doesn't seem to be one of the reasons for the value loss.

With prices starting at $29,990, the Maverick offers the best bang for your buck in 2026, and it comes standard with a hybrid powertrain that returns 42 mpg in the city, a number no other pickup on this list gets close to. Ford reintroduced the Maverick as a compact pickup truck for the 2022 model year, and it was more of a success than the company could have predicted. By 2023, Ford had to shut down new orders entirely more than once just to work through the backlog.

In 2024, a used Maverick wouldn't last more than 23 days on a dealer's lot before it sold. Come 2026, demand is still strong. Ford recorded a second-quarter record of 29,457 Maverick Hybrid sales, up 19.3% year over year, and altogether sold 46,507 units in the first half of the year.

That kind of sustained, documented demand may keep used trucks scarce, so the Maverick can hold on to its value longer. CarEdge puts five-year depreciation at 39%, and KBB lands close at 38%. By any measure, it's a strong showing.

The Silverado 1500 has the lowest starting price of any full-size truck for 2026 at $36,900, undercutting even the F-150. It's also the second-best-selling vehicle in the entire U.S. market, with Chevrolet selling 558,709 units in 2025 alone. So it makes sense why it's one of the best alternatives to an F-150. But that combination of affordability and sales volume creates the same problem the F-150 faces. A huge number of Silverados enter the used market every year, and abundant supply pulls resale prices down regardless of how good the truck actually is.

J.D. Power has ranked the Silverado among the most reliable full-size trucks on sale, with strong scores for both quality and dependability. Chevrolet also sells a good number of Silverados through fleet-specific trims aimed at commercial buyers, which adds even more used trucks to the mix, often with higher mileage. CarEdge puts five-year depreciation at 43%, and KBB's figure runs higher at 48.2%.

To rank these trucks, we averaged five-year depreciation data from CarEdge and KBB for each model. Since trucks depreciate more slowly than the market overall, we set the cutoff lower than we would for other categories. A pick counts as value-holding if it loses 41% or less on average across the two sources. Anything past 45% counts as fast-depreciating.