ZTE

ZTE Axon 30 5G with under-display camera launched in China

ZTE Axon 30 5G with under-display camera launched in China

After countless leaks and an official teaser or two, ZTE has finally taken the covers off the world's second under-display camera smartphone. After the disappointing reality of its first UDC smartphone, it would be understandable if consumers held off on the Axon 30 5G UDC until the reviews come in. At least on paper, however, the phone might have enough going for it, especially for those who aren't big selfie fans anyway.

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ZTE Axon 30 5G UDC might be well-hidden but still disappointing

ZTE Axon 30 5G UDC might be well-hidden but still disappointing

The smartphone market has been trying to push for full-screen displays for a long time now, but no single solution seems to stick around for long. From cutouts to popup cameras, every year sees a new design or mechanism designed to minimize the amount of screen real estate taken up by the front camera. Ideally, the solution would be an under-display camera or UDC that's completely hidden from view. In practice, even ZTE's upcoming Axon 30 5G shows how we're still a long way from that ideal.

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ZTE Axon 30 5G launch date and design officially revealed

ZTE Axon 30 5G launch date and design officially revealed

While many will be looking forward to what Samsung will reveal next month, ZTE is calling attention to what has prepared for next week first. Foldable and flexible displays have been one of the big dreams of smartphone makers, and another "impossible dream" is returning to the spotlight in just a few days. The ZTE Axon 30 5G is just around the corner, and the company just revealed key details, including the phone's unusual design.

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ZTE Axon 30 Under Display Camera and new Axon 30 Ultra model confirmed

ZTE Axon 30 Under Display Camera and new Axon 30 Ultra model confirmed

Luckily avoiding the fate that befell Huawei, ZTE has been left free to continue its smartphone business unobstructed and even sell some of those in the US. More than that, however, the company was even brave enough to push forward one of the holy grails in smartphone design. The ZTE Axon 20 5G's under-display camera or UDC, however, didn't really live up to expectations, but the company has now confirmed that a next-gen version is coming soon under the Axon 30 flagship name.

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ZTE Axon 30 with an under-display camera might launch soon

ZTE Axon 30 with an under-display camera might launch soon

ZTE impressed the world when it announced it has the industry's first smartphone with an under-display camera or UDC. The ZTE Axon 20 5G, unfortunately, didn't impress reviewers when it came to that camera's actual performance. When the company announced the Axon 30 series last April with a traditional punch-hole cutout, most presumed ZTE has given up on the technology. It turns out it may have just been biding its time to show off the hard lessons it learned from last year's ZTE flagship.

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ZTE Axon 30 Ultra 5G launches globally

ZTE Axon 30 Ultra 5G launches globally

Unlike Huawei, ZTE seems to be back on its feet and is even doing just fine, at least in the smartphone market. Not only is it able to sell its smartphones in the US, it even has access to components and software that Huawei can't even touch. Proof of that is the new ZTE Axon 30 Ultra 5G, a mouthful of a flagship that just launched globally, including in the US, with high-end specs that surprisingly don't ask much when it comes to price.

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Android 12 Beta and the phones you can put it on

Android 12 Beta and the phones you can put it on

Once upon a time, pre-releases of Android's next version were available only to a limited few. Of course, Google's own Nexus phones, later Pixels, had first dibs on any development version but some big names in the Android empire also boasted that preferential treatment. Almost like a testament to Android's more open development strategy, a number of manufacturers have all but simultaneously announced the availability of Android 12 beta for some of the phones, some companies you might not have expected to just that early into a development preview in the first place.

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ZTE Axon 30 Ultra preorders kick off May 27

ZTE Axon 30 Ultra preorders kick off May 27

ZTE revealed its latest flagship device in China in April and recently offered up a preorder date and the date for the global rollout of the device. Preorders will begin for the Axon 30 Ultra on May 27, with global deliveries starting on June 4. Preorders will be accepted via the ztedevices.com website, and those who preorder will get a special extra at no cost.

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ZTE Blade 11 Prime budget phone comes with wireless charging

ZTE Blade 11 Prime budget phone comes with wireless charging

Budget or "wallet-friendly" smartphones get a lot of flak for cutting too many corners to bring prices down. In recent times, however, some hardware components have become so common and accessible that even what some may call "cheap" phones are able to offer higher-end features. Take the ZTE Blade 11 Prime, for example. While it might not be equipped with 5G support, its features may still look juicy, especially for the price it's asking for.

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ZTE Axon 30 Ultra to bring its three 64MP cameras to global markets

ZTE Axon 30 Ultra to bring its three 64MP cameras to global markets

An oddity a few years back, almost all smartphones these days have no fewer than two cameras. Some more eccentric ones even have five or more (if you consider 3D ToF sensors as cameras). In most cases, however, those cameras are often not created equal, with manufacturers favoring one mode of photography over another, which sometimes means lower picture quality in some modes compared to others. So that users won't have to choose, ZTE has made the rather unusual decision to give the Axon 30 Ultra not one not even two but three cameras, all with 64MP sensors.

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ZTE second-gen under-display camera might not fix its biggest flaw

ZTE second-gen under-display camera might not fix its biggest flaw

At MWC Shanghai, ZTE flaunted its next-gen technologies for under-display imaging sensors, including its second under-display camera or UDC. It remains the only smartphone maker that can boast of a commercial product that utilizes a screen with absolutely no cutout, but the ZTE Axon 20 5G can't really boast of producing great selfies because of it. There may have been hopes that its next UDC would address this problem but while it does get an upgrade, it doesn't actually address its most glaring issue.

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ZTE under-display camera to get another chance next week

ZTE under-display camera to get another chance next week

One of the holy grails of smartphones, aside from foldable and rollable screens, is a camera that completely hides underneath the screen. This solves a few design problems surrounding bezels and cutouts but might actually be harder to pull off those flexible displays. ZTE was bold enough to actually start selling its first attempt in the ZTE Axon 20 5G, which turned out to be quite a dud. That hasn't dampened its enthusiasm for under-display cameras or UDC which will get a second-gen version at MWC Shanghai in a few days.

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