The best thing about delivery is that it's practically instant. I'm not sure if American's are getting busier or lazier, but the market for food delivery has really grown over the past few years. It used to be that you'd have to keep a Pizza Hut magnet on your fridge to remember their phone number. Back in the day, you'd need to keep a drawer full of take-out menus just to remember what local delivery options exist. Nowadays, there aren't many hurdles to ordering a pizza before, but Google's newest search feature plans to make it even simpler.