Roku is planning to produce original content
Roku started out primarily as a maker of DVRs back when such boxes were still en vogue. It then moved on to producing set-top boxes dedicated to streaming services but those are now a dime a dozen. Since then, Roku has relied heavily on its advertising business to keep its name from being pushed into the background but it might soon need to find ways to attract more advertisers and users willing to sit through those ads. Unsurprisingly, its strategy is to create original and potentially exclusive content, a path that may have started with its acquisition of Quibi.
