RIM

RIM reborn… and now it's BlackBerry, if you don't mind. Rebranded, refreshed, and desperate to impress, you can't knock BlackBerry's enthusiasm about its now-eponymous platform. Then again, it's had several months of delays in which to practice, and the BlackBerry Z10 - first out of the gate to run the OS - is so close to the two prior variants of developer device that there isn't a long list of new features to be learned. Instead, and with the arguably more important Q10 QWERTY version a couple of months off, it's a case of making an argument for BlackBerry 10 to occupy the coveted "third ecosystem" spot, and the scraps left behind from Android and iOS. Is BlackBerry 10 the OS to give Windows Phone nightmares, reboot BlackBerry itself, and snatch both consumer and enterprise crowns? Read on for our full review.

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Just incase you didn't remember from the first time we spoke about the fact that BlackBerry 10 supports rather easily repackaged Android apps back in November of 2011, the point is being made abundantly clear here at the launch of the mobile OS. Here inside the launch week for BlackBerry 10 the 70,000 apps at launch have been called 40% Android in origin by none other than BlackBerry UX designer Don Lindsay as he spoke with PC Mag about the collection. The high conversion rate comes from none other than the basic BlackBerry Android toolset that's ready to rock for Android developers across the nation right this minute.

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This week there's no hiding the fact that the public remains uncertain that they've been convinced by BlackBerry 10 after its first launch event. The company known until this week as RIM has re-branded itself as BlackBerry as they should have done long ago, this also creating an unacceptable amount of confusion for the consumer at large. Now we've got a "new" operating system on a couple of "new" smartphones created by a company with a "new" name - investors certainly must be praying for some additional tricks to be pulled out of the company's sleeve quickly.

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Welcome to Wednesday evening everyone. Today was RIM's big day, as it rebranded itself as BlackBerry and launched the latest version of its mobile OS, BlackBerry 10. We were there at the launch event to take it all in and get some hands-on time with the new handsets the company has introduced, and you can catch all of the news from the show in our BlackBerry 10 event wrap-up. Be sure to read through the hands-on posts, because it seems that BlackBerry is doing some interesting things with its new phone.

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Today we've seen quite the showing by the company formerly known as Research in Motion, starting with no less than a complete re-naming of the company to "BlackBerry". If that gesture weren't enough to convince the public that the group was and I all-in on their 2013 bid to necessitate the BlackBerry universe, two new devices and a fully functional reboot of the operating system were certainly meant to. We've got hands-on with both of the newly delivered smart devices, accessories they'll be using, and details on the whole day ready for your perusal right this minute.

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This week the BlackBerry Z10 has been introduced as the first all-touch hero for BlackBerry 10, and along with it come a couple of lovely accessories we've gotten to see up close - speakers, batteries, and all! The BlackBerry Z10 is a smartphone that's meant to represent BlackBerry 10 as both a business and a personal smartphone, this set of accessories therefor acting as extensions of that goal with both audio conferencing and all-day battery life in mind for you, the modern professional.

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This week we're having an up close and personal look at the BlackBerry Z10, the very first all-touch hero for the new operating system known as BlackBerry 10. This machine is the first of two smartphones to use the operating system, the other being the touchscreen/QWERTY keyboard combination device BlackBerry Q10, both of these devices being prepped for 4G LTE action inside the USA and abroad. The BlackBerry Z10 is made to bring on the most impressive display ever offered by BlackBerry (formerly known as RIM) with 4.2-inches of LCD at 1280 x 768 pixel resolution (that's 355 pixels per inch, if you'd like to know).

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Today at BlackBerry's launch event in New York City, we saw the company officially unveil their new BlackBerry Z10 and Q10 smartphones running their new BlackBerry 10 operating system. The Q10 is the company's latest smartphone with a physical QWERTY keyboard (obviously), and we ended up getting our hands on the new device to see what makes this thing tick.

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This week the first reviews of the BlackBerry 10 all-touch hero phone are appearing one by one, and this BlackBerry Z10 (as its called) is appearing to be a bit of a mixed bag when it comes to appearing as your one true "must have" device. While we're seeing the consensus surrounding the software to be relatively positive and the hardware to be generally OK, it would appear that this device may be what many have feared: too little too late. Hope should not be lost though on this one initial push - the final product may be just what you, the business professional, ordered.

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BlackBerry isn't afraid of a little game bribery to try to fuel the first batch of BlackBerry 10 device sales, turning to Angry Birds developer Rovio to help gild the lily. The developer joined BlackBerry on-stage in London, UK, to announce that all of its back-catalog of Angry Birds titles will be available in BlackBerry App World from launch, with a freebie for those early-adopters.

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BlackBerry has officially announced its new platform today, BlackBerry 10, as well as a couple of new devices running the new OS. The BlackBerry Z10 and the Q10 will both be available on Verizon's network, but so far, only the BlackBerry Z10, specifically, has availability and pricing details. The Z10 will be priced at $199 after signing a new two-year contract and will launch in mid-March.

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You're nobody in the consumer tech world if you don't have a celebrity "Creative Director" and, with will.i.am and Lady Gaga already occupied, BlackBerry has snatched warbler Alicia Keys. The freshly-announced "Global Creative Director" for the Canadian company, Keys joined CEO Thorsten Heins on-stage at the launch of BlackBerry 10 and promised to "work closely" with developers, retailers, and others to promote the platform.

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