Hulu Plus

This week the folks at Hulu announced they'd be releasing an update for platforms from Roku to tvOS (Apple TV, that is). This update will be rolled out to all systems eventually over the next few months, but it'll start with some of the most-used systems. Navigating collections is the most important change, as it follows with rumors of Google's next-generation update to Android TV, with more focus on content, rather than the overarching services that serve said content.

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In late 2019, Hulu decided to split their app into two versions. They called these versions "Classic Hulu app" and "the latest Hulu app" in support documentation. Every device Hulu supports for the "latest" Hulu app will have access for years to come, more than likely. This includes Apple TV (4th gen and later), Xbox 360, Xbox One, PlayStation 3 and PlayStation 4 (not including live programming), Nintendo Switch, Windows 10 devices, Echo Show, Chromecast, and a variety of others. What we're interested in here is the latest guidance from Hulu on devices on which "New" Hulu will and will not work.

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Hulu's new "No Commercials" option might not be as "ad-free" as you may have originally suspected. While the option - revealed by the company earlier this week - is suggested to be made for those users that'd been wishing for a video experience completely devoid of advertisements, the fine print doesn't exactly agree with the large print. Not every show has "obtained the rights to stream commercial free" at this time - therefor not every show will be commercial free - some will still have a few before-and-after ads in play.

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Hulu has decided to make recently cancelled "The Mindy Project" one of its exclusives, it has been announced. Following its cancellation by Fox, the series has been picked up by Hulu which has ordered a fourth season of episodes -- 26 episodes to be exact, which is actually about two seasons' worth. Regardless, the show will continue where it has left off, only now as a streamable digital offering rather than a traditional cable show. It isn't clear when the season will launch.

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AT&T and Hulu have announced a new (expanded) partnership between the two that will bring video streaming content from the latter to AT&T’s own subscribers — both on the web and on their mobile devices. The two companies have previously had a deal that brings some content to the carrier’s subscribers, but under this they will be presented with more content through an AT&T app and, possibly, through a future Hulu app for TVs. The pair announced the expanded partnership today.

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Hulu is quickly becoming a force to be reckoned with, and alongside the Seinfeld announcement is news that the company will be the exclusive future home of AMC's Fear the Walking Dead series, at least as far as online streaming in concerned. This is a somewhat surprising move, considering that AMC granted Netflix exclusive streaming rights to the first season of The Walking Dead back in January. Furthermore, AMC is doing far more than just granting Hulu FTWD streaming rights.

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Hulu has scored the exclusive streaming rights to Empire, a Fox television series that has wrapped up its first season. The first season proved to be a success, and those who want to get caught up can do so as of yesterday (assuming they have a Hulu Plus subscription). Empire had its two-hour finale this past Wednesday, and through Hulu Plus all of the episodes are available for streaming...and the future episodes will also be made available once they start airing again on Fox.

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Hulu is adding to its growing list of original programming. The supernatural comedy, Deadbeat, is adding a second season this April. The show is getting a boost for its second season in the form of famous guest stars. Headlining these guest stars are James Franco, Fred Armisen from SNL and Portlandia, and Danny Devito. Danny Devito's daughter, Lucy Devito, is a regular on the show. Zach Levi from Chuck, comedian Michael Ian Black, and comedian Gilbert Gottfried have also been lined up to guest star in Hulu's Deadbeat. Season 2 of Deadbeat will debut on Hulu this April.

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The on-demand content grab continues, with Hulu announcing it'll be the only place to go if you're a CSI: Crime Scene Investigation fan thanks to an exclusive licensing deal. Notable for being the first time any of the CSI shows have been offered through a subscription video-on-demand service, the agreement - described as "multi-year" though with nothing more specific than that - will see over 300 existing episodes offered for binge-watching, in addition to making Hulu the place for new episodes as CBS airs them. That includes CSI: Cyber, the newest addition to the franchise which is about to debut.

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Hulu has announced a new "landmark" deal with FX Productions that will bring additional television content from FXX and FX to the subscription video streaming service. This is the third content announcement the company has made in nearly as many days, and is perhaps the most substantial of the bunch. The agreement was made with Twentieth Century Fox Television Distribution, and under it Hulu says it'll offer the largest FX Networks content selection among subscription VOD services. This is a multi-year deal.

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Hulu might not be adding new shows and movies at the same clipped rate as Netflix, but the video streaming service certainly isn't slouching when it comes to providing new content. Earlier this month, Hulu revealed it will be adding several TV series from Discovery network stations on January 1, and last night it followed that up with an additional announcement: a new agreement with Disney-ABC that'll result in streamable episodes of several additional television shows, including Resurrection and Alias.

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Nielsen plans to start monitoring video streaming services' viewership numbers, shedding light on figures that have long been hidden from the public. Such information comes from the Wall Street Journal, which reports that it has viewed client documents related to the plan. The plan won't include tracking viewership habits that take place on mobile devices (for now, at least), but will use Nielsen meters to analyze audio for determining what shows are being watched on other devices. The resulting numbers could, among other things, help studios negotiating with the services.

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