Honor

The whole drama surrounding Huawei and the US government has left many wondering about the company's ability to continue its mobile business. This uncertainty naturally extends to Honor who shares the same fate as its parent company. To prove that not only is it "business as usual" but that it also has the capacity to support the smartphones it just launched, Honor is announcing the upcoming rollout of its shiny new Magic UI 3.0 which, in turn, pulls in Android 10 for five supported devices.

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Amid of flurry of product reveals today, Honor announced the 9X Pro. The phone launched in China last year, but now Honor - a budget brand that belongs to Huawei - seems ready to launch it and its pop-up selfie camera on a more global scale. From a hardware perspective, this global version of the Honor 9X Pro is very similar to its Chinese counterpart, but it'll be arriving in new regions around the world missing one key thing: Google's library of apps.

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Today we're looking at the newest and most convincing clone of the Apple AirPods yet - though Honor would never say as much. These are the Honor Magic Earbuds, made by the company that normally writes its name in all caps: HONOR. This company is associated with Huawei, based in China, and is notorious for making very good-looking products that cost a WHOLE LOT less than the competition. These earbuds are made to look the part, that's for certain.

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The device called Honor V30 Pro was shown in a different iteration this week for the world outside of China with the name Honor View30 Pro. This device is the first major smartphone released by Huawei / Honor with HMS, Huawei Mobile Services, the Huawei-made alternative to GMS, or Google Mobile Services. This device works with essentially the same hardware as its V30 Pro brethren.

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It has been almost a year since Huawei came under the US government's ban hammer, effectively barred from doing business or making new acquisitions from most US companies. Over the course of the months, some of its partners, like Microsoft, have either voiced support for the embattled Chinese giant while others, like ARM, have found ways to circumvent the rather encompassing but still US-only directive. Huawei's biggest partner in the mobile market has been curiously mum but Google is now breaking its silence and it isn't looking good for Huawei.

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MWC 2020 may no longer be taking place but for the companies who already hedged their bets on the annual event, the show must go on. In their own way and own venue, of course. Honor, who suffers the same fate as parent company Huawei, will be live streaming from Barcelona next week and it may be one to watch if rumors are true that the Honor V30 and V30 Pro it will announce will also be the first time we'll see Huawei's Google Play replacement out in the wild.

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Given its timing, CES is often an auspicious opportunity for companies to start the year right with their best foot forward. Sometimes, it involves revealing things yet to come while other times it revolves around strengthening existing products. At CES 2020, Honor sort of did both. It showcased the MagicWatch 2, the Band 5, and the MagicBook alongside a new Band 5 Sport, the latter two slated for a global launch really soon.

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Huawei recently announced a Google-less MatePad Pro tablet and two new MateBook D laptops against a backdrop of uncertainty and doubt about its future. Not even 24 hours later, its subsidiary Honor is doing the same, launching admittedly impressive new products that may already be unfairly judged because of their association with the Chinese giant. In the past, Honor seemed to be trying to push an image of an independent yet related brand from Huawei, proving that it could actually carry its parent company on its back. This time, the ties that bind that two are clearer than ever, perhaps unintentionally showing Honor's solidarity with Huawei.

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Most companies would have caved under the pressure of being snubbed by the US. ZTE definitely did when it was in that same position. Huawei, however, has remained defiant and proceeds like nothing's wrong and its subsidiary Honor is similarly putting up a strong face. Even in light of certain difficulties, Honor is launched the Honor 9X to markets outside of China. Given the specs and the price it comes with, some might wish things aren't the way they are today.

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For years, Honor has been carving out an identity separate yet connected to parent company Huawei. On the one hand, it naturally uses Huawei's technologies and resources, particularly the silicon and Android UX that runs on it. On the other hand, Honor has risen up as a mighty name that even managed to outperform Huawei's phones when it came to sales numbers by offering nearly the same or equivalent smartphones at half Huawei's price tags. The Honor 9X Pro announced just last July has the makings of a great mid-range device but, unfortunately, its fate lies in forces beyond Honor's direct control.

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Huawei's Honor brand posted a strange subtweet this week just after Apple's iPhone 11 Pro event. In this social media post on Twitter, Honor India (@HiHonorIndia) suggested that "Pro photography shouldn't cost an [arm] and a [leg]. Or a kidney." As you'll see in the image below, they used emoji imagery to illustrate their point.

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Before game streaming services like Google Stadia and Microsoft Project xCloud stole the spotlight, mobile gaming was the big thing in the tech industry, where anyone and everyone tries to make a big or at least quick buck from anyone will to pay for IAPs. Despite the proliferation of titles, mobile gaming, unlike their desktop or console counterparts, mobile gaming hasn't been big on accessories, especially controllers. That situation may be improving soon with Honor's launch of its own GamePad and upcoming support for Xbox's latest Elite controller.

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