ASUS

If there's one thing ASUS might be known for in the smartphone market is its confusing branding strategy. Each new ZenFone generation has countless variants and it's difficult to know offhand which is which. The ZenFone 5, for example, may be the standard-bearer for this year's ASUS lineup but it is actually the "premium mid-range" model. It also happens to be the first ASUS smartphone to be reviewed under DxOMark's revamped tests. And fortunately for ASUS, the odds seem to be in its favor.

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In early January, ASUS introduced multiple products including the Chromebox 3, a miniature desktop that runs Google's Chrome OS. Chromebox 3 is the latest model in ASUS's Chromebox lineup; this one features an 8th-generation Intel Core processor, among other things. Now, four months later and only a couple weeks after Acer launched its own alternative, ASUS has officially started taking preorders.

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There is very little these days that differentiate homes and small offices in terms of network needs. Multiple devices, increased Internet usage, and nontrivial room layouts leave simple home routers ineffective. Sometimes you even need more than just one router to cover all your bases. For those instances, you'd want a WiFi mesh instead and ASUS is positioning its Lyra Trio, first revealed at CES 2018, as the perfect mix of power, ease of use, and peace of mind.

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Today, ASUS revealed the next phone in its ZenFone Max lineup. This new device is called the ZenFone Max Pro M1, and like the Max Plus, it's almost entirely focused on long battery life. In fact, it even seems like its mid-range hardware has been selected specifically to make the Max Pro last as long as possible on a single charge.

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The gaming team at ASUS revealed the ASUS AREZ line of graphics cards this week, complete with AMD inside. The first line of AREZ branded GPUs from ASUS were announced with AMD RX Vega 64 and AMR RX Vega 56 hardware at their base. They'll be launching their own versions of the AMD RX 580 and AMD RX 570 graphics cards, as well as other 500-series hardware.

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ASUS Republic of Gamers is back with a new gaming laptop, the ultraportable Zephyrus M GM501. This model has a slim design with a unique element you won't find in competing models: a hinge that separates a bottom chamber, opening a large gap through which air can pass. This design enables the laptop to retain a slim size while keeping temperatures down, a vitally important aspect of any gaming system.

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Apple has always been regarded as a trendsetter, whether or not the trends have made sense or not. No matter how much some critics bash it, Apple’s trends, especially around design, often get copied by others. “Others” here being Android phones. Nowhere is that perhaps truer than the divisive notch on the iPhone X. Many of Apple’s own fans have lambasted it but, if MWC and certain leaks are to be considered, it’s pretty much the next big trend alongside bezel-less screens. So if you’re in the market for a notched Android phone and don’t mind being compared a lot with the iPhone X, here are some of the top choices, from those already in the market to those still coming soon.

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Steering clear of both Samsung and Sony, ASUS has just announced a dizzying number of phones under its ZenFone line, almost all of them under the ZenFone 5 generation. And to make matters even more confusing, the Taiwanese OEM just announced a non-5 ZenFone model as well, one that was already launched late last year. But while the new ZenFone 5 phones are still coming, the not so new ZenFone Max Plus M1 is now available for purchase in the US.

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This week the folks at ASUS revealed a set of 4 new smartphones in what they call their ZenFone 5 Series. These devices are relatively sleek, have their own pill-shaped camera setup at their back, and feature fingerprint scanners. They're running Android, of course, and they've been revealed for the first time in Barcelona at Mobile World Congress 2018.

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It seems that the dust around VR has settled down. CES 2018 was almost eerily silent about the nascent technology. Except, perhaps, for a few peeks here and there, including ASUS’ first foray into the field. The latest and so far last major PC OEM to join Microsoft’s brand of artificial reality, ASUS showed off its Windows Mixed Reality headset at CES last month. Now that device is finally available for purchase. Sadly, it’s on the pricier side, even with a design that beats out the competition.

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When it comes to buying a notebook, perhaps the biggest decision you'll make is power vs. size. There are plenty of super slim notebooks out there that rely on a processor like the Core i5 and integrated graphics, but on the other size of spectrum, there are bulky gaming notebooks that weigh a lot but offer a discrete graphics card for a sizable boost in power. ASUS is hoping it has figured out the perfect balance of size and power with its new ZenBook 13 UX331.

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ASUS Republic of Gamers already introduced a gaming tower in the Strix GL 12 today, but if your preference is for gaming laptops, it has you covered there too. Today it introduced two new gaming laptops that will launch under the ROG branding. The first ties in with the League of Legends pro scene and is made with MOBA players in mind, while the second is packed to the brim with high end hardware.

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