It seems that there will be a new trend, at least among Chinese OEMs at first. Samsung's Galaxy S6 edge seems to have sparked a new idea about how to deal with bezels. OPPO's upcoming R7 is already known for "faking" its bezel-less looks, almost a literal smoke and mirrors, particularly the mirror part. ZTE seems to have somewhat followed suit, but it is taking it an interesting step further. The ZTE Nubia Z9 actually does have a bit of border, though you can't almost see them, but those borders can be used to do things as well.