NEON leaked: Samsung’s artificial human revealed in part

Chris Burns - Jan 1, 2020, 10:37 am CST
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NEON leaked: Samsung’s artificial human revealed in part

Samsung Core R3 and the system called NEON Artificial Human from STAR Labs were revealed today in brief thanks to some newly-public USPTO documents. This comes days before the otherwise-official reveal from the folks that’ve been teasing the system – Samsung’s experimental technology group STAR Labs. Now we see what mysteries they’ve successfully concealed over the last several months at least.

We took a look at this mystery first in our feature What is NEON? Samsung Star labs tease mystery for 2020. Now, thanks to the intrepid USPTO-watchers at LetsGoDigital, we’ve now got access to descriptions of the various trademark categories for NEON, NEON Life, NEON Artificial Human, and Samsung Core R3.

Identification for NEON includes “Entertainment services, namely, production of special effects including model-making services, computer-generated imagery and computer-generated graphics for the production of motion pictures, videos, and movie trailers; Entertainment services in the field of film and television.” This description continues with the specification of the aforementioned production. “Namely, the creation, production of films, videos, animation, and computer generated image; production of special effects in the nature of computer- generated imagery for motion pictures, and scripted, unscripted and animated television shows and digital content; Augmented reality video production.”

Augmented reality will likely play a big part in this system – especially given the oncoming waves of augmented reality feature releases for Samsung smartphones. This could also feed in to the rumors of Samsung AR glasses and the already-present Note 10 abilities also present in Galaxy S10.

NEON also includes the identification “Computer modeling services” with a few more details, like “Computer graphics design services, namely, creating computer generated characters; Design and development of computer-modeled versions of human beings using computer animation for use in movies, television, internet and other applications.”

SEE: Joi, the artificial human (projected) that appears in Blade Runner 2049. The following scene introduces us to Joi in Blade Runner 2049 – pay special attention to the projector.

The second bit of the description with USPTO about NEON includes “computer modeling services” with the ID description: “Design and development of software for virtual characters; Design and development of software for developing virtual characters; Design and development of software for computer-modeled versions of human beings using computer animation for use in movies, television, internet and other application(s).”

NEON seems to be a system that’ll function within the growing world of computer-based content that’s half inside the machine and half appearing in our own augmented reality, mixed reality, and virtual reality. We’ll know more when we see NEON up close next week!


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