Apple’s Compelling New Features Means Continued Consumer Appeal

As I sat through the WWDC Keynote where Apple announced and demonstrated a plethora of new features to OS X and iOS, the word that kept coming to me was "useful." Much of what they demonstrated appealed to me as a Mac user as useful and practical. They addressed many of the things they needed to in order to keep their software current and competitive as well as launched a new service in the process. Things like notifications and wireless sync as well as the addition of iCloud are all necessary for them to stay relevant and continue to appeal to current and new customers.