Apple’s Compelling New Features Means Continued Consumer Appeal

Ben Bajarin - Jun 6, 2011, 4:46pm CDT
Apple’s Compelling New Features Means Continued Consumer Appeal

As I sat through the WWDC Keynote where Apple announced and demonstrated a plethora of new features to OS X and iOS, the word that kept coming to me was “useful.” Much of what they demonstrated appealed to me as a Mac user as useful and practical. They addressed many of the things they needed to in order to keep their software current and competitive as well as launched a new service in the process. Things like notifications and wireless sync as well as the addition of iCloud are all necessary for them to stay relevant and continue to appeal to current and new customers.

I found it refreshing that they publicly recognized how the landscape was changing and added valuable perspective to support many of the features they have developed. They recognized that what they did with Mobile Me was not the most elegant solution and completely re-vamped it, making it more compelling and useful for the end consumer.

They recognized that the PC used to be the hub of your digital life but now in the “post PC-era” the cloud is now the hub of your digital life. iCloud represents for Apple a serious commitment to cloud services as an integrated part of the entire Apple ecosystem. This is a key point and observation because I believe the battle of the future will be in web services.

The result of this recognition by Apple will be continued interest on behalf of consumers for their hardware, software and now services. We may argue the level of the innovations and some may even say they didn’t innovate at all. Regardless they added a significant amount of useful and practical features that will result in continued consumer interest during future buying decisions.

Again my point is not that these features are exclusive to Apple or that other software platforms can’t add these features to their platform. My point is simply that Apple, in my opinion, will continue to garner consumer attention with future buying decisions for PC’s, Tablets and Smart Phones.

In my opinion these are the three most compelling and useful features of each key announcement:


1. Integrated Multi-touch trackpad gestures
2. Mission Control – Spaces just doesn’t always cut it and the gesture addition is slick
3. Full screen mode for applications – Focusing on the tasks at hand and eliminating distractions

iOS 5

1. Notification Center –
2. Safari enhancements – Reader, reading list and tabbed browsing in particular
3. Reminder’s – Specifically reminders or To-do’s triggered by location
4. New Keyboard for iPad – Cool enough I had to add a fourth


1. Free
2. Calendar Sharing – This is extremely useful for families, especially non techie ones
3. Wireless data sync or photos, documents and apps.

What were your favorite new features?

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19 Responses to Apple’s Compelling New Features Means Continued Consumer Appeal

  1. “They recognized that the PC used to be the hub of your digital life and now in the “post PC-era” the cloud is now the hub of your digital life.”

    Ulgh. I’d rather everyone not be so fad-hoppy and slavishly parrot “cloud, cloud, cloud”.

    Anyway, the new features might sway people who were on the fence and really could get by with much less than a full pc but don’t know any better, but Apple has quite a way to go to get more than a token number of users to switch over.

    • AND..  MS and Google still have things they need to do to catch up with Apple.   This industry goes both ways.   Customers are rewarded either way.

        • Yeah, let me tell you. I’m SO jealous of an OS that still can’t Cut and Paste over 20 years later.

          You guys just keep on trucking along with your Fisher Price OS.

    • I don’t understand, does Windows 7 have full-screen apps apart from the browser and photo viewer and what not? Or are you referring to Windows 8?
      But yes, I agree that Apple did copy the notifications. 

    • The fact is lots of folks copied Apple to get where they are today.   Features are universal, we have to expect that we will see feature overlap.   This is not an issue because its an important migratory path.     Let’s not be naive about the reality of how this industry works.   The bottom line is consumers reward the company of their choosing with their money.   

      Consumer preference is the key here.

      • Really? You’re going to sit there with a straight face and tell me Apple didn’t just blatantly rip off features from WP7, Android and ESPECIALLY WebOS?

        The only idiot here is you. FYI, while this may shock your puny little iBrain, not every notebook is made out of glossy plastic and sold at Best Buy. There are also those made out of Honeycomb carbon fiber and magnesium, making them lighter, stronger and more flexible than any Crapbook.

        But keep on living in your little RDF. It suits you and your ignorance.

  2. This is just another reason to believe Apple is secretly sponsoring SlashGear… “New Features”? really? maybe to the iOS but not to the rest of the world!

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