Apple’s Streaming TV talks with CBS have ceased, so says Les Moonves

Chris Burns - Feb 11, 2016, 4:06 pm CST
Apple’s Streaming TV talks with CBS have ceased, so says Les Moonves

CBS CEO Les Moonves has changed a tune when it comes to Apple chats on streaming services. While last year the CBS head made clear the company was certainly in conversations regarding Apple’s future smart TV releases, talks appear to have ended – for the time behind, anyway. Meanwhile CBS is certainly feeling the impact of streaming services and internet-based on-demand services of all sorts, suggesting that “something like 40% of the revenue CBS is getting didn’t exist five years ago.”

Moonves spoke with CNN Money this week, suggesting that “we had conversations [with Apple] awhile back, and we haven’t had recent conversations with them.” He went on to say that, Apple or not, the industry is changing.

“Our business is changing rapidly. If you look at where we were five years ago, we didn’t even know half these companies.”

Apple continues support of its standard Apple TV service, having just released a new version of its Apple TV device this most recent December. Apple also very recently activated a feature within iTunes to show Apple TV support to users.

In early December it was suggested by several sources that Apple’s “Live TV service” was not coming soon as previously suspected.

Sources revealing this information this past December have suggested that Apple is (or at least was, at the time) still interested in releasing a Live TV service, it’d just be a matter of when.

Apple’s current stance – if they are indeed still considering a Live TV offering at all – will be one of consideration. A re-consideration, that is to say, of the company’s goals with the service – and perhaps a reconsideration of where the industry is headed.

This most recent December Apple had also just opened its App Store for Apple TV developers. That was after years of the device (Apple TV) having been on the market, generations deep. A couple thousand apps were brought to the store in a months time, and now the growth appears to continue.

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