You Can Now Buy A Brand-New Hummer EV For Less Than $100K

Inside of some drivers are two wolves — one that wants to drive massive, wide-bodied hummers, and one that wants to drive sustainable battery-electric vehicles. However, not all of these multifaceted drivers can afford Hummer EVs — even the cheapest new 2024 trims started off at nearly $100,000 and the sticker price grows exponentially from there depending on what you go with. For example, the Omega Edition of the 2024 Hummer 3X added roughly $40,000 to the cost.

In addition to middling reviews, such as SlashGear's review of the 2025 Hummer EV SUV, these high prices have helped contribute to lagging sales that GMC is now faced with. At the current rate its 2024 Hummer EV pickups and SUVs are selling, assembly lines at its Factory Zero plant may be affected by the end of the year, as not enough production is warranted. The auto manufacturer and GMC dealerships stuck with the unwanted 2024 vehicles are also hoping to sell off hundreds of the Hummer EV to make room for the 2026 lineup of fully-electric Hummers.

While the Hummer EV isn't a lemon, it's hard for many buyers to justify spending six figures on the vehicle. That's why GMC dealerships are hoping generous discounts help move the merchandise, with some offering rebates worth more than $40,000. This discount absolutely dwarfs the $7,500 federal tax credit for EVs that was offered by the government before the current administration allowed it to expire. One Indiana dealership recently listed a 2024 GMC Hummer EV SUV 3X Omega Edition with only 178 miles on it for $99,780, down from its original $142,330 price — a discount of $42,550. Another GMC lot in Texas is selling an Omega Edition for $99,647, which is $40,650 less than before.

Considering a vanilla Hummer EV is about the same price as the aforementioned Omega Edition currently being sold by Jerry's Buick GMC in Weatherford, Texas, that means a buyer could get all the Omega add-ons for essentially free. The 2024 Hummer EV Omega Edition includes unique interior features, 18-inch beadlock-capable wheels, and GMC's Extreme Off Road Package, which includes front e-lockers with virtual rear-lockers, skid plates, up to 18 camera views, and more. Plus, it comes in a striking Neptune Blue Matte exterior, all of which would have previously cost drivers an additional $40 grand.

Depending on the trim, GMC's 2024 Hummer EV can get up to 315 miles on a charge. The three-motor 3X offers best-in-class horsepower — up to 830 ponies — as well as best-in-class torque of up to 11,500 lb-ft. Despite its massive bulk, the vehicle can go zero-to-60 mph in 3.5 seconds. Even for EV drivers whose first choice wouldn't be a Hummer, buying a decked-out 2024 Hummer for less than $100,000 might give them pause to consider scooping one up while they can.