It’s iPhone 13 preorder day, and if you’ve been scratching your head about whether to go iPhone 13 mini, iPhone 13, iPhone 13 Pro, or iPhone 13 Pro Max, a new Apple video could help filter through the options. Announced on Tuesday, there’s no shortage of information out there on what changes Apple made in 2021, and what sets its four new smartphones apart.
Now, it probably shouldn’t come as a great surprise to you that Apple is very impressed by Apple’s new smartphones. If you’re hoping for unbiased, impartial commentary on the new iPhone 13 and iPhone 13 Pro, this really isn’t the video for that.
However, with Apple’s virtual event meaning no opportunity for hands-on reports from media, along with the fact that we’re not expecting the first round of reviews until sometime next week, for the moment we’ll have to take what we can get. Given the four-strong line-up again this year, too, it’s also an opportunity to compare and contrast if you’re on the fence about which iPhone model fits your particular needs. As ever, that’s not necessarily an easy decision.
Like was the case in 2020, for most people the iPhone 13 and iPhone 13 Pro seem likely to be the sweet spot in 2021. The iPhone 13 mini is most affordable, but the smaller display could leave it too small for some. We also need to see whether Apple’s claims that it has addressed the mini battery life are accurate, too.
At the other end of the scale, the iPhone 13 Pro Max clearly has appeal for those who don’t want to compromise: whether that’s on screen size, cameras, or anything else. With a starting price of $1,099, though, that’s a whole lot to spend on a new smartphone. Meanwhile, unlike with the iPhone 12 Pro and iPhone 12 Pro Max, there aren’t any obvious differences in the cameras this year.
Last year, the iPhone 12 Pro Max got sensor-shift image stabilization and a larger lens. This year, though, the iPhone 13 Pro and iPhone 13 Pro Max have the same camera specs. It means you don’t have to find space in your pocket for the very largest handset if you want the very best camera tech Apple has to offer.
Clearly, you shouldn’t be basing your entire purchasing decision on Apple’s video. All the same, if you’ve been wondering about new features like macro photography support, the new Super Retina XDR display with its 120Hz ProMotion refresh rate, and the new AI-powered Cinematic mode, this video offers a more in-depth look than Apple had time for during its keynote on Tuesday.
Preorders of the iPhone 13 family are open now, with deliveries expected to begin next Friday, September 24.