Microsoft app fairness principles try to woo devs into its own Store

App store businesses are a hot topic these days, with governments on both sides of the pond and across the world trying to put Big Tech under a microscope. Apple and Google are, of course, the poster boys for app stores but they are hardly the only big ones out there. There's Steam, PlayStation, and Xbox, for example, and even Microsoft has its own Windows app store. The latter is now being promoted as the more open app store by codifying what almost all developers already know: you don't have to be on the Microsoft Store.